Gurugram, Haryana, India
Mastering Narratives | Shaping Iconic Brands | Leading with Vision From the moment I first held a pen, I was enchanted by the art of storytelling. My journey began with a PG diploma in Journalism and Communications from Amity School of Communication, where I delved into the craft of weaving words into powerful narratives. What began as a fervent interest in journalism seamlessly transformed into a career in marketing and public relations, where I’ve had the privilege of shaping some of the most distinguished brands in the industry. The shift from crafting news stories to sculpting brand identities was more than a career transition—it was a pursuit of a profound calling. As Richard Kearney eloquently puts it, “Telling stories is as basic to human beings as eating,” a notion that resonates deeply with me. Storytelling is not just a skill; it is the essence of my professional journey. Each milestone, from launching Villeroy & Boch tableware in India to revitalizing Lladró and orchestrating the prelaunch of Christofle and Rosenthal Versace, has been a testament to the transformative power of narrative excellence. With over 20 years of experience, I now serve as Vice President of Marketing at Krisumi Corporation, where I oversee a marketing portfolio valued at INR 9,000 crore and manage an annual budget of INR 180 crore. Leading cross-functional teams, I craft strategies that transcend the conventional, elevate brand presence, and drive exceptional growth. My writing has been honored with the League of American Communications Professionals Awards for Annual Report Design, highlighting my commitment to creating content that captivates and inspires. My career is a rich tapestry of strategic vision and creative brilliance, where each campaign, narrative, and brand transformation contributes to a larger story of success. I look forward to connecting and exploring how we can create impactful stories together. Core Strengths: Enchanting Brand Storytelling & Media Relations Award-Winning Annual Report Design Strategic Marketing & Campaign Innovation Cutting-Edge Digital Marketing & Social Media Impact Expert Writing & Compelling Content Creation Crisis Management & Strategic Communications Cross-Functional Leadership & Budget Management Event Management & Stakeholder Engagement
Oversee marketing operations for an INR 9,000 crore category with a marketing budget of INR 180 crore. Direct cross-functional teams for B2B and B2C market segments.
Maximize presence by directing dynamic public relations and brand campaign development. Plan and implement strategies focused on integrated communications, external campaign development, media relations, event, employee engagement, internal communications, community outreach and public affairs.
Successfully elevated business performance in the face of economic challenges by creating and launching dynamic campaigns that showcased the company's resilience and stability. As part of this transformation, I revitalized an underutilized PR department, positioning it as a pivotal component of our operations. Here are some key achievements: • Drove a remarkable 42% increase in brand awareness, reaching approximately 33 lakh people nationwide. This achievement translated into publicity valued at INR 30 crores within just six months. • Established fruitful collaborations with journalists spanning eight states, including the influential NCR and Greater Mumbai regions, expanding our media reach. • Our "lunch to labour" initiative gained significant national attention during the demonetization period, receiving mentions across various publications and channels. • Implemented a highly effective multi-platform social media strategy that led to a rapid 300% increase in follower engagement within two weeks. This strategy also extended our organization's outreach. • Took steps to simplify website navigation and elevate user experience, optimizing our online platform for the convenience of our stakeholders.
Appointed to spearhead the complete marketing function with a mission to elevate brand visibility, I assumed the majority of responsibilities and accountabilities formerly held by the President of Marketing. My role as the primary media contact involved steering all publicity, consumer awareness initiatives, and image campaigns, which included the development of media press kits and press releases. Additionally, I had the privilege of crafting executive speeches and authoring articles, managing PR activities, and overseeing the execution of special events. Here are some notable accomplishments during my tenure: • Cultivated an extensive network of media contacts for the effective dissemination of the company's news and developments. • Secured regular coverage in prominent English dailies. • Strengthened relationships with media outlets, fostering increased cooperation and securing more favorable press coverage. • Designed and executed a robust PR campaign, significantly boosting public awareness. • Successfully secured PR opportunities for senior management, including a feature article in the Times of India and regular interviews on NDTV. • Elevated visibility through car screens across the National Capital Region (NCR). • Established a formidable presence on social media platforms, engaging the audience through interactive contests. • Expertly managed and executed marketing campaigns across all social media channels, achieving substantial growth: Facebook page reached 13,000 followers, Twitter garnered 1,400 followers, and LinkedIn attracted 100 followers in less than six months. • Introduced monthly employee events and coordinated the annual company-wide event. • Collaborated closely with members of the corporate communications team to ensure consistent messaging both internally and externally on a wide range of communication issues. My leadership in these endeavors contributed significantly to enhancing the brand's presence and reputation.
As a Chief Communication and Brand Strategist, I've had the privilege of leading initiatives valued at Rs. 2500 crores. My expertise lies in crafting both strategic and tactical solutions in the realms of PR, communications, and marketing, encompassing a wide range of services: • Devising comprehensive marketing plans • Conducting in-depth trend analysis • Creating impactful collateral materials • Managing both internal and external communications • Optimizing social media outreach (SMO) • Overseeing advertising campaigns • Handling investor communications and disclosures
Managed corporate marketing and communications functions, overseeing a Rs 10 crores budget and leading an agile 8-member team. Proficient in brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral, and trade-show marketing. Notable Accomplishments : • Drove a remarkable 150% revenue increase in 2012-2013, catapulting it from Rs 40 Cr to Rs 100 Cr through innovative advertising campaigns and PR excellence. • Introduced a referral program, elevating revenues by 3% within 8 months. • Pioneered the concept of "Spanish Meadows," boosting revenues by 50% in a challenging market. • Conceived the engaging "Win A Home Contest" in partnership with HT media. • Enhanced brand visibility through press pitches and coveted speaking slots at industry conferences. • Mastered scalable digital advertising programs, optimizing ROI while managing budgets. • Orchestrated a successful Wadali Brothers event for employees, fostering team spirit. • Achieved phenomenal growth on Facebook, expanding the community from 100 to 8000 followers. • Established a thriving LinkedIn presence, fostering B2B and B2C connections with 1000+ engaged followers. • Developed and launched integrated, multi-channel marketing campaigns propelling sales to Rs. 150 crores in three months. • Led successful market launches, identifying opportunities and crafting campaigns generating Rs 100 crores in profit. • Redesigned the corporate identity and launched a powerful new brand campaign, enhancing visibility.