Sandy, Utah, United States
Most Amazon agencies are flying blind. They know which SKUs are moving. But not whether those SKUs are profitable. They can't see SQP impression share by ASIN. Pulling ad performance against inventory costs takes a full day in Excel. I built Bispoke to fix that. I spent 10 years on the brand side before starting Bispoke. Director of Ecommerce at Sports Research (Top 150 Amazon seller, $25M+ annual ad spend). Director of Ecommerce at Nordic Naturals before that. I know what data decisions look like when you're managing a 9-figure catalog. Bispoke gives agencies and mid-market brands: • ASIN-level P&L: revenue, ad costs, storage, and returns in one view • SQP analytics that show impression share, not just keyword lists • Vendor Central + Seller Central in one dashboard • BigQuery backing so your data stays yours We work with agencies managing 50+ brands and brands doing $500K to $5M on Amazon. From $99/mo, 30-day free trial. If you want to see what your Amazon business actually looks like, book a demo or start a free trial at bispoke.io.
Built Bispoke from zero: an Amazon analytics platform for agencies and brands that need real-time ASIN P&L, SQP share, and ad performance without building a data stack. • Architected SP-API + Advertising API + Vendor Central integrations pulling real-time data into BigQuery • Launched Bispoke Sidekick Chrome extension: embeds ASIN analytics directly into Amazon product pages • Shipped SQP analytics giving clients impression share data not available anywhere else • Exhibited at Prosper Show 2026; clients include agencies managing 50+ brands • Pricing from $99/mo; 30-day free trial at bispoke.io
Managed a 9-figure amazon business with a $25m+ ad budget. As Director of Ecommerce, I hired and onboarded a new Ecommerce team to handle 3P and D2C operations. I negotiated contracts with new agencies to save the company $1M+/year in management fees. I launched a new business intelligence suite, bringing all company sales channels and systems into one hub, allowing for alerts and quicker insights on changes in the marketplace. I also rolled out automated forecasting across the business which helped us eliminate a large OOS issue which had limited sales growth in the past. I launched new marketplace channels and my team was very involved in the acquisition of new brick and mortar opportunities like the nationwide launch of Sports Research Triple-Strength Omega in Costco stores nationwide and the Vitamin D3+K2 product on Costco.com. During my tenure, Sports Research went through a full rebrand. My team and I were essential in facilitating that process across the business. From contracting with brand agencies, to creating the project management process for the business and designing a seamless transition of FBA inventory of old branding to new branding with no loss of momentum, and in managing the creation and upload of new images, bullets, content and premium A+ across hundreds of SKUs. I also led the redesign, buildout and launch of 2 new branded Shopify websites which launched on time. We were also early adopters of the Buy With Prime > Shopify cart. Through my contacts with Amazon, we were able to get access to discounted unique ad property like an Amazon.com homepage takeover, Subscribe & Save management page banners, Thursday Night Football ad placements, and special Spanish language advertising opportunities. We grew our Subscribe & Save active subscriptions to over 400,000, gained best seller badging in many new categories and had the top performing Prime Day deal HPC in Canada.
Promoted to Director of Ecommerce, managing all marketplaces and brand websites. Restructured the web team, onboarding a product manager, project managers and creating dev leads. Instituted SCRUM project management, increasing team efficiency and beginning a steady cadence of feature releases and enhancements. Through cross-functional leadership, oversaw replatform of www.Nordic.com from Magento 2 to Shopify Plus, completed in less than 5 months from start to launch. Also launched a private internal employee purchasing Shopify Plus store and began work gathering requirements for a B2B wholesale site. Replatform optimized conversion rate and new subscription rates through cutting load times by more than half, reducing bounce rate substantially and simplifying navigation and add to cart process. Largest sales day ever occurred within the first week of launch, conversion rate increased by 25%, and 15% of purchases were new subscriptions. Built Business Intelligence team to onboard enterprize enterprize analytics and visualization (DOMO) and automated buiness-wide forecasting through proprietary modeling and data science.
Grew Marketplaces revenues of low 8-figures to a 9-figure run rate. Achieved a linear growth path through restructuring the Ecommerce team, integrating business intelligence and launching Domo software, unifying catalogs and inventory through new ChannelAdvisor contract, negotiating new advertising partner contracts, implementing DSP and OTT advertising, catalog management, new product content and copy, brand enforcement and unauthorized seller cleanup, and more. Achieved #1 Best Seller badge in Omega 3 supplements. Worked with leadership to build a growth-minded P&L that would scale around our business and pandemic/supply chain uncertainties. Was able to maintain our department within that budget and growing into new technologies and marketing opportunities. Managed Marketplaces include Amazon US, Amazon CA, Amazon UK, Amazon AUS, Amazon JP, Ebay, NewEgg, Albertsons, Walmart, Target, Kroger.
Grew D2C offering across multiple branded websites and many other sales channels/marketplaces. Using Magento Cloud platform, my team launched 9 branded sites all within the same instance, which generated high 7-figure revenues the first year. Implemented enterprise systems (CS ticketing, BI and file-exchange to automate ERP order processing) to aid unity between teams and increase efficiency in order to service the customer as quickly and accurately as possible. Focused on the dissemination of data to individuals in the organization enabling them to manage and make decisions on behalf of their teams. Launched Amazon US, eBay and Walmart marketplaces.