Justine (Grannis) Mincin

Senior Brand Strategist | Driving Strategy, Positioning & Growth

Los Angeles, California, United States

About

I am a white-label partner for creative agencies. I bring 15+ years of expertise in branding, business development and client management. I seamlessly integrate into your team to provide high-level creative ideation, impactful pitch strategies, and strategic branding services to your existing and prospective clients. My experience across Lifestyle, Beauty, Entertainment, and Technology verticals enables me to swiftly understand and address your clients' diverse needs. I bridge the gap between concept and execution, strengthening client relationships with focused energy, passion and proven strategies that resonate. My list of agency and brand clientele include: •SET Collective (Digital Marketing & Branding Services) •TOST Consulting (Shopify, Branding & Web Services) •Regej & Company (Creative Agency): Meta, Amazon Studios, Promax, Shapiro Joyal. •Hydro Studios (Creative Agency): HB Workplaces, Consumer Attorney Marketing Group, Private Health Management, Foxit Software. •Shapes & Forms (Motion Design Company): Netflix, NFL. •Qode Space (Web Development Agency) •Lens & Frame Co. (Direct-to-Consumer Brand) •Lee Andrews Group (Corporate Public Relations Firm) •Mind Medium (Creative Agency) •EventsTag (Experiential Agency) •.MOM (Tech Start-Up) •BeLight GeoVirtual (Tech Start-Up) I have extensive experience in Brand Strategy with areas of focus in Positioning & Architecture, Data & Insights, Storytelling, Activations & Experiential, Consulting and Go-To Market Planning. I also offer New Business Strategy services with focus in Pitch Presentations, Sales Consulting, Creative Ideation and Client Management. Check out my website at: www.justinemincin.com Feel free to email me at [email protected] to chat or to access my case studies on my website and/or directly message me on LinkedIn - I'm always looking to grow my network!

Experience

  • Brand Strategist & Collaborative Partner at JM+Strategy
    Oct 2017 - Present · 8 yrs 9 mos

    I am a white-label partner for creative agencies. I bring 15+ years of expertise in branding, business development and client management. I seamlessly integrate into your team to provide high-level creative ideation, impactful pitch strategies, and strategic branding services to your existing and prospective clients. My experience across Lifestyle, Beauty, Entertainment, and Technology verticals enables me to swiftly understand and address your clients' diverse needs. I bridge the gap between concept and execution, strengthening client relationships with focused energy, passion and proven strategies that resonate. https://www.justinemincin.com Agency clients and brand clientele: •SET Collective (Digital Marketing & Branding Services) •TOST Consulting (Shopify, Branding & Web Services) •Regej & Company (Creative Agency): Meta, Amazon Studios, Promax, Shapiro Joyal. •Hydro Studios (Creative Agency): HB Workplaces, Consumer Attorney Marketing Group, Private Health Management, Foxit Software. •Shapes & Forms (Motion Design Company): Netflix, NFL. •Qode Space (Web Development Agency) •Lens & Frame Co. (Direct-to-Consumer Brand) •Lee Andrews Group (Corporate Public Relations Firm) •Mind Medium (Creative Agency) •EventsTag (Experiential Agency) •.MOM (Tech Start-Up) •BeLight GeoVirtual (Tech Start-Up)

  • Onestop Internet (2 yrs 1 mo)
    • Business Development Manager
      Mar 2016 - Sep 2017 · 1 yr 7 mos

    • E-Commerce Project Coordinator
      Sep 2015 - Mar 2016 · 7 mos

  • Bloomingdale's (1 yr 6 mos)
    • Interim Public Relations Manager
      Sep 2014 - Feb 2015 · 6 mos

    • Freelance Public Relations and Events
      Sep 2013 - Aug 2014 · 1 yr

  • Moody's Analytics (4 yrs)
    • Assistant Director - Client Services Consultant
      Jul 2012 - May 2013 · 11 mos

    • Training Associate
      Sep 2010 - Jul 2012 · 1 yr 11 mos

      *Project leader of initiative to expand into the Latin American market using heavy spanish speaking and writing skills. *Oversaw all facets of several high profile financial seminars throughout North and South America.

    • Events Manager
      Jun 2009 - Sep 2010 · 1 yr 4 mos

      *Oversaw events cycle for investor roundtables. Primary liaison between high profile investors and ratings analysts. *Fostered and maintained rating agency reputation throughout investor community by establishing high level relationships with top clients throughout the Americas.

  • Full-Time Internship at House of Commons, United Kingdom Parliament
    May 2007 - Aug 2007 · 4 mos

    *Served as special assistant intern to Keith Hill, the Private Secretary to the former Prime Minister, Tony Blair.