Metro Manila, National Capital Region, Philippines
Oversees Grab's social media and in-app in the Philippines, driving growth through integrated strategies that encompass in-app, content creation, influencer partnerships, community management, and paid media. Manages full-cycle campaign execution, from conceptualization to performance analysis, while also building key agency relationships and exploring new partnership opportunities. Grab is Southeast Asia’s leading ride-hailing platform. We solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia. We believe everyone should be able to go everywhere - and trust that they can book a safe ride.
Focuses on leveraging both social and in-app channels to deliver impactful, data-driven results that align with business objectives
Think tank behind award winning campaigns such as GrabFood Indie Eats and #LugawIsEssential 2024 Valentine's Day - Best in Festive Award, YouTube (https://www.youtube.com/watch?v=NAHu4S1l2Og) GrabFood Indie Eats - Gold, Excellence in TV/Video Advertising | 2022 Marketing Excellence Awards - Gold, Excellence in Influencer Marketing | 2022 Marketing Excellence Awards - Finalist, Content Marketing and Use of Social Media | Boomerang Awards 2022 #LugawIsEssential - Gold, Social Media Marketing | 2021 Marketing Excellence Awards - Silver, Content Marketing | 2021 Marketing Excellence Awards - Bronze, Asia-Pacific Tambuli Awards
Handled online and offline media of MNC Biscuits, Culinary, Bakery and Bread categories. Was in-charge of media planning and strategizing based on market trends, brand challenges and objectives; oversaw brand media activities and coordinates with various agencies on brand and media initiatives.