United Kingdom
I consider myself a result-driven professional with several years of experience in ecommerce, marketing, and product development across various industries. Highly skilled in delivering marketing campaigns across multiple channels, and leading cross-functional teams to deliver projects outcomes within time. My career highlights: I was an Ecommerce Operation Executive at Baozun HK Limited and have spent years across various merchandise allocator, and product developer roles. In all my roles, I have been a consistent high-performer and have attained commendations for bringing in results. Academically, I have completed a bachelor degree in Textile Design at the University of Arts London. I have also obtained digital marketing certificate form Growth Marketer Academy. I am a passionate learner and always work in a high-performance mode. I have extensive knowledge in Microsoft Office Suite, Photoshop, Illustrator, Shopify, WordPress, Woo-commerce, Google analytics, Mailchimp, Onmisend, amongst several other tools. Additionally, I have completed certifications and trainings to augment my professional skillset. I have recently completed a UX/UI Design at California Institute of Arts. I also engaged in a Digital Marketing Bootcamp at the Growth Marketer Academy. Looking forward to connect with other ambitious professionals!
-Conduct web analytics on universal analytics and GA4 on customer behaviour, conversion rate and KPI metrics such as AOV, page view and traffic to identify opportunities for website improvement -Supported on building data visualisation dashboard with Google Looker studio to provide insights to stakeholders and inform decision-making -Implemented, set up, debugged, and optimised GTM tag on 8 cross regions websites using Google Tag manager to track customer behaviour such as implemented tagging in a page in different section to track link clicks and conversions. -Find insights on customer behaviour using Microsoft clarity and see where bounce rate is high that need a deeper observation to improve the issue by looking at heatmap, session replay. -Collaborated with cross-functional teams such as marketing, design, and development to identify and perform A/B testing on google optimise to identify best design and user experience result to prioritise opportunities for website optimisation - Monitored website performance metrics and recommended solutions to improve website traffic, user management and conversion rates
-Maintained frequent contact with premium fashion brands and marketplace business partners throughout APAC. -Coordinated daily e-commerce operations, such as product listing, promotional launch, marketing campaign management, inventory planning logistics, and daily reports. -Arranged keywords and product assortment to increase sales, while also improving the site layout for a better user experience.
- Designed and implemented product development, as well as forecasting EU market trends. - Developed a new product line for the corporation in order to boost the product category by 30%. - Led the product development cycle from design to market trend forecasting, testing, and merchandising.
- Analysed market trend research and product development for logistical and social compliance follow-up. - Developed good relationships with overseas purchasers for the UK, US, and CA markets, as well as Chinese vendors. - Negotiated and found new vendors to implement newness in product development, resulting in a 40% increase in revenue.