Greater Newcastle Area
As Brand, Marketing, and Communications Manager, I specialise in strategic communications, multi-channel marketing, and brand management. My focus lies in crafting and executing innovative strategies that enhance presence across platforms, fostering connections with customers and employees, and contributing to organic and inorganic growth initiatives.
My role involves crafting and executing innovative brand development, marketing, and communication strategies that amplify Aurizn’s presence and impact, as well as contribute to our strategic growth initiatives to drive both organic and inorganic expansion into new markets. I oversee digital and media strategies to ensure the Aurizn brand resonates across various platforms and events, both externally and internally, across all entities, fostering strong connections and solidifying Aurizn’s value proposition for both customers and employees.
Primarily responsible for strengthening Pacific Aerospace Consulting’s (PAC) marketing, communications, and branding presence internally and externally. This includes company documentation and templates, copywriting and design, internal newsletter, company website, and social media platforms. - Providing support to Australia and the USA headquarters, as well as collaborating across the wider Corporate team to ensure successful project execution. - Leading the development and execution of the Strategic Marketing and Communications Plan and Standard Operating Procedures - Assist in developing, implementing, and overseeing the Band and Style guidelines - Collaborate with stakeholders to identify marketing and communication project requirements, objectives, and deliverables - Plan, create, implement, and manage social media and website content and campaigns and analyse effectiveness - Manage the conception, creation, editing, and publishing of a range of marketing collateral and communications content
• Responsible for the continuous improvement of the University's website. • Providing customised support and training for the Web Community consisting of 400 publishers and approvers • Lead producer on key research sites including Mark Hughes Foundation Centre for Brain Cancer Research and The Global Centre for Research and Training in Radiation Oncology • Coordinate with stakeholders on campaigns, project deliverables, documentation, and design standards • Improving and building information architectures and content strategies • Utilise design thinking and design processes (critique, user journeys, personas) to improve or validate prototypes • Work flexibly to plan, organise, and prioritise a demanding workload to meet often competing deadlines • Positive and collaborative team attitude, ensuring communication sharing among team members across the university • Apply understanding of website best practice, including organising information, plain English writing style, Web Content Accessibility Guidelines (WCAG 2.0 AA) and user experience • Ensure work is actioned in a timely manner by allocating, updating, and tracking in Asana and Zendesk
• Used Adobe Photoshop, Illustrator, InDesign and Premiere to create digital content to improve brand awareness and consideration in line with branding standards and tone • Developed templates to ensure consistent and streamlined image optimisation process for website asset development across desktop and devices • Managed the development and testing of all digital assets for the implementation and ongoing maintenance of the Content Hub • Created the digital brand for the Charitable Foundation based off the print concept and championed the implementation across the website and associated digital content including social media platforms • Created digital content for social media platforms Facebook, Instagram, Twitter and LinkedIn, website banners and imagery, newsletters, and digital ads
• Primary responsibility the ongoing management and improvement of the online account opening forms (OAO) • Product Owner championing OAO improvements through monthly agile sprints • Data-driven optimisations with success measured through detailed reporting • Established detailed documentation that spanned multiple interconnected systems, teams and business processes • Created an OAO community to connect subject matter experts, facilitate workshops for process optimisation and streamline monthly sprints • Designed and implemented a testing framework to ensure detailed and accurate testing of forms • Utilised advanced knowledge of Sitecore CMS and website architecture to proactively identify, recommend and implement improvements • Built and distributed a monthly report to highlight achievements and updates in Google Data Studio, blending data from spreadsheets and Google Analytics