Los Angeles, California, United States
Hi! I’m Ziqi (Jessie) Liu — a result-driven Digital Marketing Strategist and passionate Content Creator with a master’s degree in Communication Management from USC Annenberg. With 4 years of hands-on experience in digital marketing, I specialize in crafting and executing full-funnel strategies that drive user acquisition, retention, and revenue growth across both B2B and B2C spaces. From SEM/PPC and SEO to lifecycle marketing, paid social, and in-app engagement tactics, I take a performance-first approach to every campaign. At Tripalink, I led integrated digital campaigns across Google Ads, Meta, email, and social, resulting in a 30% increase in lead generation and a 28% uplift in web traffic. I also built A/B testing frameworks and collaborated with cross-functional teams to improve website conversions by 70%. Prior to that, I managed content and growth strategies at HungryPanda, launching behavior-based push notifications and retention campaigns that increased re-engagement by 25% and monthly GMV by 12%. Outside of work, I create lifestyle and food content on Rednote, sharing travel tips and local food gems with a growing audience of over 100k+ in engagement. I’m passionate about blending creativity with analytics—crafting digital stories that not only inspire, but convert. I’m always excited to connect with fellow marketers, growth teams, and creators. Let’s collaborate to build meaningful digital experiences that deliver measurable impact.
- Led the development and execution of comprehensive digital multi-channel marketing strategies, including SMS, email marketing, and social media content creation (TikTok, Instagram, Facebook), resulting in a 15% increase in website traffic and up to 30% growth in lead generation. - Executed and optimized SEM strategies using Google Ads, Facebook Ads, and Google Analytics. Created segmented ad groups, set budget parameters, and improved lead conversion rates by 16%; - Enhanced website performance by optimizing SEO keyword strategy and PPC campaigns, leading to a 28% uplift in site traffic. - Spearheaded A/B testing across email and social media platforms, refining ad copy, landing pages, and CTAs to improve campaign engagement and conversion; boosted lead re-engagement by 40%. - Monitored and analyzed marketing performance metrics to drive data-informed decisions. Utilized tools such as Google Analytics, CRM platforms, and marketing automation to measure marketing success and optimize campaigns. - Built and executed demand + lead generation initiatives, re-engaging 20% of inactive leads through targeted content and retargeting campaigns across multiple digital and offline channels. - Collaborated cross-functionally with product/tech, sales, and operations teams to improve website conversion funnels, ultimately increasing lead form submissions by 70%.
-Created & generated content for restaurants and lifestyle goods in cities like Los Angeles, Bay Area, Seattle, Las Vegas etc. -Gained 7k+ followers and received 85k+ engagments.
- Managed 4 social media accounts: Instagram, TikTok, WeChat, Red to promote app usage: created content for social media account increased 4k followers & received over 40k likes -> Daily active app users (DAU) increased by 16% - Launched segmented in-app push notification campaigns based on user behavior and order frequency, resulting in a 25% increase in user re-engagement and an 18% improvement in 7-day retention rate. - Drove a 12% increase in monthly GMV by launching targeted promotions through push notifications and in-app banners based on user segmentation and purchase history; - Executed influencer marketing campaigns with 40+ influencers, strengthening brand presence in key markets and increasing social media engagement by 25%. - Created dashboards and reports using Power BI to monitor app performance metrics (DAU, retention, conversion, churn), delivering insights that improved user journey and lifecycle marketing efforts.
-Led product-centric marketing initiatives focused on aligning features with consumer needs, resulting in a 20% increase in customer satisfaction and a 15% rise in product adoption. Leveraged extensive product knowledge to develop targeted messages that resonated strongly with diverse customer segments. -Designed and executed customer-centric marketing campaigns that boosted customer engagement by 25%. Utilized customer feedback and analytics to continuously adapt and refine strategies, ensuring campaigns effectively addressed customer desires and pain points. -Conducted detailed analysis of marketing reach and effectiveness, utilizing advanced analytics tools to meticulously measure key performance indicators and return on investment. -Regularly prepared comprehensive marketing reach reports, which highlighted a 20% increase in campaign performance and a 15% growth in audience reach and engagement
-Engaged in the development and execution of market research projects including surveys, focus groups, and in-depth interviews targeting B2B sectors. -Performed complex data analysis using SPSS and Excel to derive actionable insights into consumer behavior and market trends. -Contributed to a research paper on B2B consumer loyalty, enhancing the company's reputation in marketing research. -Promoted products via Facebook ads and developed social media content strategy, increasing the company page visits by 30% -Played a key role in the planning and implementation of marketing campaigns designed to engage enterprise-level clients. -Conducted market research; compared and analyzed different products for the company based on market demands