Jessie Lin

Data Strategist | CBRE | Portfolio Strategy | Occupancy Management

Hong Kong, Hong Kong SAR

About

Data-driven strategist dedicated to decoding the 'Hybrid Work Paradox' in modern business. I combine financial acumen with behavioural insights to uncover hidden inefficiencies and build systematic solutions. Passionate about leveraging analytics to optimise portfolio strategy and drive organisational performance.

Experience

  • CBRE (Full-time · 2 yrs 4 mos)
    • Senior Analyst - Workplace Consulting
      Apr 2025 - Present · 1 yr 3 mos

      - Developed a tailored real estate strategy optimising property utilisation for a leading domestic banking client in Hong Kong. - Equipped COO and CRE Department Head with the analytics to reconcile financial targets with human behaviours, securing leadership buy-in for space optimisation strategies that eliminated inefficiencies without compromising hybrid working flexibility or retail service standards.

    • Workplace Strategy Data Analyst
      Mar 2024 - Apr 2025 · 1 yr 2 mos

      - Directed data consultancy for a leading domestic banking client. - Provided data-driven business insights and portfolio strategies for optimising workplace and retail branches. - Designed and launched Workplace Performance Dashboard and Branch Portfolio Optimisation Dashboard.

  • Data Analyst at ION
    Jan 2022 - Nov 2023 · 1 yr 11 mos

    - Managed and covered North Asia equity markets for Dealogic. - Spearheaded the automation and optimisation of ETL processes, resulting in 8 workflow improvements and a 70% efficiency increase.

  • Research Assistant at The Chinese University of Hong Kong
    Jun 2018 - Aug 2021 · 3 yrs 3 mos

    Assisted to present a paper, Management Projections in M&A Proxy Statements, in CUHK Accounting Research Conference 2021.

  • Business Analyst at 3Sdrive Inc
    May 2020 - Sep 2020 · 5 mos

    - Series-A-round startup: Internet of vehicles APP. - Designed user personas and conducted user experience analysis for gamification strategies and revenue model development.