Upland, California, United States
An expert of GTM strategy to drive market share in tech industry for both B2C and B2B. Specialized in creating impact through strategic thinking, data storytelling and profound presentation skill. Creatively minded and data driven, focused on building user journey that bridges user’s needs with company’s offers and drive value for brands. 10 years’ experience in digital marketing with a proven record of successfully growing market share and mindshare globally. Speak English, Mandarin, and Japanese.
Led Go‑to‑Market strategy and sales enablement for high‑impact corporate programs, driving account engagement and sales opportunities across Drone Mapping and Commercial SMB markets. Achieved a significant lift in new prospect acquisition, doubled content engagement, and generated a 70% increase in sales requests and qualified opportunities.
• Lead and develop integrated marketing campaigns for the smart building solution (ArcGIS Indoors), smart city solution (ArcGIS Urban), and IoT solution (ArcGIS Velocity). • Identify and execute a testing approach for demand generation pilots. • Analyze leads data through Adobe Analytics, Power BI, and Salesforce platform to determine campaign success criteria, manage campaign status reports, and continuously audit to improve the digital experience and outcomes. • Collaborate with the sales and the product team to align on market opportunities, objectives, benchmarks, messaging, audience targets, and continuously improve the leads qualification process.
• Oversee 100+ marketplace sellers responsible for growing sales and product exposure onsite through comprehensive digital marketing. • Initiate creative campaigns development across stakeholders: category management, marketing, and sellers to drive site conversion and promotional sales. • Increased organic sales by 28% YOY by SEO, PLA and content enhancement for key products. • Drove 1570% increase of monthly sales within 8 months for seller Lenovo by optimized pricing strategy and multiple campaigns. • Lead monthly Computer Hardware and Consumer Electronics email distribution to 2M subscribers that resulted in generating 1M sales per email within a week. • Generated over $500k in Sellers Market Development Fund by reinforcing partnerships and developing advertising solutions for sellers in 2018.
• Established ASUS No 1 Gaming Monitor brand leading position to achieve to 35% market share with constant 5-10% growth by leveraging multiple distribution channels. • Instructed international marketing across 60+ countries on promotions resulting in 362 media awards worldwide in 2016. • Developed and directed integrated go-to-market communications plan to maximize brand awareness, market share, sales, and customer engagement. • Led global flagship products launch throughout product development lifecycle; defined brand identity, product positioning, and marketing strategy.
• Collaborated with cross-functional teams; coordinated with them on digital marketing, social media, PR, SEO, and retail design as well as engaged in the event planning. • Conducted market research using qualitative and quantitative analysis to grow product market share globally. • Utilized digital media techniques when built up partnership with key influencers like eSports pro team NiP/pro gamer Grubby or Youtuber PewDiePie to more effectively present the products to a narrower audience.
• Supported the planning and execution of the developer events to promote Windows 8/Windows Phone Apps Software Development Kit. • Managed and generated social media content to promote Microsoft BizSpark program to the targeted audiences - startups. • Coordinated member gatherings and various seminars to maintain a network of local startups-ventures that have the pulse and influence on the BizSpark program. • Assisted in developing, executing, and analyzing creative test plans for marketing channels across existing and new channels.