Petaling Jaya, Selangor, Malaysia
Part of Grab Malaysia's Marketing Team :)
Client: British American Tobacco (VUSE, Pall Mall, Winfield) - Managed brand identity for BAT products in the Indonesia and Australia markets, ensuring consistent branding across all creative assets with a focus on print materials for HoReCa, CVS, and OOH channels. - Led cross-functional teams across Jakarta and Malaysia, aligning creatives and third-party vendors to maintain brand integrity across platforms. - Oversaw project budgets and timelines, delivering cost-effective solutions within financial guidelines. - Product launches for Vuse Go 1000 and Vuse Go 700in Indonesia — managing the end-to-end process from online campaigns (social media) to offline touchpoints (POSM materials).
Client list: CelcomDigi - Managed CelcomDigi Prepaid & Fibre Portfolio - Launched CelcomDigi first Prepaid product
-Client list includes: Boost e-wallet, Axiata, Agroforestry, Maggi, Sushi King -Serve as the primary point of contact between the agency and clients. -Managing day-to-day creatives development, collaborating with social, media and creative team. -Successfully assisted in the launch of Axiata Foundation for social media platforms and website development.
- Discuss strategies with clients and help develop advertising campaigns - Presents creative proposals to clients for approval, making sure all components are in line with the brand - Manage issues or delays in the project, as well as clients’ feedback on day to day social visual materials - Manage client's social platforms ( IG/FB) - Client list includes Guinness and Dairy Farm MY & SG (Giant,Mercato,Cold Storage)