Shanghai, China
Marketing professional with around 10 years of experience, including expertise in developing and executing strategies that drive brand growth and customer engagement. Skilled in managing comprehensive campaigns, leveraging data insights, and collaborating across teams to achieve business goals. Adept at translating complex concepts into impactful marketing initiatives. Passionate about delivering creative solutions that connect with audiences and elevate brand presence.
Led projects including weekly risk meetings and a consumer insight research; took part in TVC production, social media marketing, etc; worked closely with agencies and vendors.
Liaised with over 20 media; supported events including store opening and product launch.