Federal Territory of Kuala Lumpur, Malaysia
A person who innovative, loves brand building, strong in strategic marketing planning and execution. Good in observation and a fast learner who hold strong and vast experience in advertising, brand and product marketing.
Clean beauty skincare - currently serving as the regional brand lead (HK, MY) and company director; overseeing brand, marketing, production and overall operations for the brand.
Led country operations in line with global and APAC strategies, driving growth through new client wins and account expansions. Built and maintained strong client relationships while ensuring excellence in service delivery. Oversaw multi-channel campaign execution across regions, managed full P&L including budgeting and forecasting, and collaborated with cross-functional teams across APAC and SEA. Partnered with the SEA Managing Director to boost operational efficiency and commercial growth, transforming the company from loss-making to profit-making within 1.5 years and securing multiple new pitches and clients.
Oversaw the brand, marketing & sales department for a local jewelry brand. Managed and oversaw all marketing budget, end-to-end branding initiatives, including brand revamp, visual merchandising, website, and customer experience for both online and offline channel.
Led Clarins MY product portfolio growth by defining clear objectives and strategies aligned with local business goals. Drove successful 360° campaign and product launches, collaborating with regional marketing, finance, CRM, and digital teams to ensure integrated execution. Oversaw and optimized A&P budget to maximize ROI, and conducted in-depth product and consumer performance analyses to tailor brand and trade strategies for sustainable growth and increased market share.
Managed 3 key fragrance brands and 2 niche brands, including two of the company’s top revenue generators, with full accountability for brand P&L, A&P budgets, retail/wholesale sales, and inventory.