Washington DC-Baltimore Area
I have a Bachelor of Arts in Economics from the University of Connecticut, where I learned how to apply economic theories and methods to real-world problems and data. I have been an Audience Strategist at POLITICO, a leading media company that covers politics, policy, and power. My core competencies are audience analysis, targeting, and storytelling, which I used to help the sales and product development teams understand and reach our readers effectively. As an Audience Strategist, I have analyzed the audiences reading our products, such as newsletters, podcasts, and events, using various tools and metrics. I have looked at their seniority, top employers, top job titles, top industries, and engagement levels, among other factors, to create segments and personas that inform our advertising and editorial strategies. I also created and maintained quarterly resources on influencer audiences and newsletter insights, and presented them in compelling and clear word documents or keynote presentations. I enjoy working with a diverse and talented team of journalists, editors, marketers, developers, and cross-functional teams and contributing to the mission of providing high-quality and trustworthy journalism. I have valuable skills in hospitality industry, target audience, and social media marketing from my previous work at Here Here Market and KindWorks, where I supported the business development and operations of these social enterprises.
• Developed and managed targeted audiences for advertising campaigns on Lotame, resulting in improved campaign performance and increased revenue • Utilized audience analysis to optimize advertisement sales strategies and inform product development decisions when collaborating with internal teams• Analyzed and interpreted large volumes of data to provide insights to client business questions
• Analyzed order fulfillment and creator onboarding data, resulting in optimal operational efficiency and improved customer satisfaction • Collaborated with operations and partnership teams in creator outreach and client relationship management, contributing to marketplace growth • Acted as a touchpoint with clients to support their product concerns and inventory
• Oversaw donations, grants, and expenses utilizing QuickBooks, ensuring accurate portrayal of the financial records and compliance • Facilitated transition to Salesforce for email, newsletter, and tax letters to streamline operations • Cleaned financial data sets to ensure proper reports were sent out to the board and for grant applications and reporting
• Conducted analysis on Inter Partes Review section of patents, providing insights into claim statuses and legal proceedings • Optimized and recorded data findings into comprehensive Excel spreadsheets, facilitating further analysis and decision making
• Managed Facebook and Instagram to expand non-profit’s outreach and effectively engage with volunteers, resulting in increased community involvement • Utilized Google Analytics data to assess user engagement metrics, and the non-profit’s return on investment, presenting findings to the board of directors