Hong Kong SAR
A detail-oriented marketer with 3-year experience in a fast-paced agency working through both online and offline campaigns, in which many of them exceeded KPIs by 50%. Also adept at Event Management, having organized and coordinated in 30+ company events and activities over the years. Jessica is a high-performing team player who is determined to bring her exquisite marketing ideas, event management techniques, and dynamic communication skills to the workplace. Her commitment to excellence will continuously foster better collaboration and ultimately achieve excellent performance within the team.
- Develop and execute brand plan and marketing programs through media coverage and award opportunities - Plan, organise and host company events including seminars, workshops and expos - Define best practices and manage company marketing collaterals in all channels - Liaise with internal and external parties to ensure communication materials to the agreed quality, standard and consistency - Manage, evaluate and optimize digital content of marketing activities for various channels such as EDM, Facebook and Google AdWords - Coordinate and execute marketing and communications plan for clients in different sectors - Represent company as a specialist to attend business meetings - Guide and lead interns to complete predefined tasks
- Executed planned or ad hoc marketing campaigns for in-house and clients from different industries - Assisted in award application process and relevant preparation - Assisted in organising company events including seminars, workshops and expos - Worked closely with designers, digital marketing specialists and programmers to produce online and offline bilingual marketing collaterals, e.g. Facebook feeds, Google ad copies, email, website content, leaflets and backdrops - Conducted research on, developed and refined positioning and messaging that differentiates brands and products - Supported development of KPIs, monitoring, reporting and analysis to ensure return on investment of clients - Performed linguistic tasks such as rewriting, editing, typesetting, proofreading and quality check based on topics assigned
- Planned and coordinated in the events including academic conferences and seminars - Conducted preparation work and logistic matters - Oversaw setup and executed on event days