Madison, Wisconsin, United States
● Lead the strategic planning of the event calendar and how it supports the organization’s annual goals. ● Manage and execute all aspects of the magazine’s event portfolio with a strong attention to detail. ● Conceptualize and implement event programming and content. ● Develop and manage event budgets, negotiate contracts, and approve expenditures. ● Create sponsorship opportunities to grow revenue. ● Develop, write, and implement targeted event communications to secure sponsors and increase attendance. ● Write and edit content for event marketing materials, including advertisements, signage, website information, email promotions, and a 24-page expo guide. ● Provide marketing direction to internal creative team for event materials and advertisements. ● Collaborate with internal and external stakeholders to support events. ● Cultivate and sustain relationships with attendees, honorees, stakeholders, vendors, speakers, and sponsors – often with an executive-level audience. ● Forge relationships with strategic partners to amplify event reach. ● Hire vendors and provide detailed direction to ensure seamless event logistics. ● Supervise event staffing and provide on-site management. ● Adapt to changing circumstances to ensure successful event outcomes. ● Analyze event success and prepare post-event reporting. ● Project management of additional operations unrelated to events, including the magazine’s annual media kit and sell sheets, and migrating to a new CRM platform.
● Worked closely with the editorial department to determine Web content, publication schedule, and deadlines. ● Posted content and created the IB Update, a weekly e-zine sent to 6,000 Dane County professionals. ● Analyzed website traffic and reported statistics to stakeholders.
● Maintained the sales database and advertising schedule. ● Facilitated ad collection for monthly print ads. ● Created content for email campaigns.