Dubai, United Arab Emirates
Experienced marketing director with 15 years of expertise in public relations, corporate communications, brand management, and global communications strategies. Proven track record of driving B2B marketing strategies and increasing brand awareness. BSc Hons focused in Business Management. Vice-chair of PR and Communications Council 2019, PRCA.
Freelance Marketing, PR & Comms consultant
• Crafted and implemented strategic marketing plans for OMG and its brands OMD and PHD. • Built and increased brand awareness through impactful messaging, positioning, storytelling, and public relations. • Developed and manage thought leadership content across geographies and various channels, including press releases, opinion pieces, and digital platforms. Led and executed PHDs thought leadership Shift | A Marketing Rethink.
• Provided leadership and strategic direction across PHD’s global media network including 100+ offices. • Led the agency’s annual global thought leadership content strategy. • Developed key marketing, PR and communication initiatives, strategies, and implementation plans, to raise the profile of the PHD brand amongst key stakeholders. • Oversaw all marketing communications for PHD’s involvement in major festivals. • Drove PHD’s internal awards council to highlight great work and developed award scripts and videos. • Led all global marketing activity including the launch of a new brand proposition and global website. Career highlights: • Orchestrated PHD's brand refresh in 2021. • Spearheaded multiple thought leadership initiatives for PHD, such as Overthrow2, and Shift | A Marketing Rethink. • Crafted and promoted former PHD WW CEO Philippa Brown, securing her recognition as 'Global Agency Leader of the Year'. • Secured a mainstage slot for PHD at Cannes Lions Festival to launch Shift | A Marketing Rethink.
Responsible for the agency’s marketing programmes and initiatives across the EMEA and APAC network of eight wholly owned offices. Primarily driving WE brand awareness and lead generation across the EMEA & APAC region including: London, Munich, Johannesburg, Hong Kong, Singapore, China, India and Australia.