Miami, Florida, United States
Passionatly curious and tech savvy Sales & Marketing professional with 15 yrs inspiring bold shifts in Hospitalty &Tourism operations, driving evolution. Innovator in launching strategies, programs, systems, products and processes to optimize performance, capture new revenue opportunities, & expand market channels. Dynamic tenure spent organizing mgt of sales operations, communicating & cultivating lifetime clients, inspiring others, & consistently generating unprecedented growth. Always accomplishing one thing each day to better my position tomorrow. Enjoy learning new technologies because the free market gives everyone the chance to publish information, equalizing the power influence of one person and their followers. It's a Shift to a democratic value system, built on an ideological philosophy that supports individuality and the right of everyone to freely choose his own course without compulsion. It's a stronger society with an economic climate supported by optimism & hope. A genuine desire to give more than we take, to connect & build relationships and band together to help those in need. It gets to the heart of the problem, expands global markets, increases international trade & fixes the structural problems of the business cycle. Professional Skills Project Planning & Dev., & Mgt. Special Event Planning with upwards of 10k guests Data Analytics Change/Risk Management Strategic Sales & Marketing Mgt, Presentation customized, Digital & Social Media Strategist Content and Digital Marketing, Writing and Editing Copy KPIs Operations & Logistics. Think different Human Capital Managment and Incentive Programs Technical •Adobe Marketing Cloud and Creative Cloud Suite •Microsoft Office Proficient •Google Analytics SalesForce •SEO, SEM, CRM •Hotel: Catermate, Delphi, Opera Restaurant: Micros, Aloha, Posse, Squirrel •Social Media and Digital Publishing, Mobile Apps Salesforce Oralcle Sales, Marekting HTML, Java, CSS •Willing to relocate. Travel 90%
• Promoted throughout company while initiating forward thinking research & analytics, initiated market segmentation, technology, and creative solutions for the companies most pressing problems. • Proven record for consistently maximizing profit potential, grossing$2-2.4 M/yr, exceeding goals by 30%, and realizing a consistent 30-40% ROI • Successfully negotiated, organized, and flawlessly executed logistics for 600 Events, in a range of fast paced corporate, non-profit, profit, and 3rd sector environments. (2-10,000 guests) • Demonstrated ability for leading multiple events and cross functional teams of 200 simultaneously with a flexible and assertive attitude, communicating straightforward performance instructions and ensuring seamless service. • Booked a min of 125 new events/yr, maintained avg of 72% repeat/ referral business. • Initiated and maintained complex database to track booking schedules, analyze impressions, monitor performance. Used Insights to influence decisions and campaign strategies. Resulted in market share increase of 200%. • Built and recruited relationships such as Tracfone wireless, AvMed, and HBO • Observed group dynamics, Identified key decision makers and influencers, customized pitch packages and adapted presentations to successfully influence negotiations & close on business • Designed and managed data driven relationship marketing campaign with Univ of Miami Medical Campus. Resulted in sales increase of 1000%, expanded market to 35 depts • Streamlined company communication, aligning content with vision/mission • Spearheaded rebranding and digital marketing efforts, launched social media, improved SEO, drove web traffic up 150% • Managed FB platform, engaged audiences, established market segmentation, created menus and uniform graphic standards • Wrote detailed BEO's, outlined product/design specs, Illustrated floor plans, signage, designed templates. prioritized schedules and developed timelines. • Managed Vendors
• Led 80 Member Staff in Food and Beverage Sales • Delivered Guest Satisfaction through prompt and efficient service, and agreeable demeanor. • Anticipated the various needs of the guests and fulfilling those needs without prompting. •Worked as a team leader, ensuring the success of the restaurant, as well as fellow employees. • Trained new employees on Micros computer systems, menu knowledge, and corporate protocol.
Opened Chicago store location: Training staff on Micros POS Cooperated successfully with different management styles, acting as the liaison between the front of the house staff and the Kitchen. Navigated changes in operational conditions smoothly, despite pressure and thrived in the fast paced chaotic working environment. Trained and organized new hire orientation. Assisted with Technology troubleshooting of Micros POS system
Instructed, Educated, and Motivated people of all ages, ranging from Toddlers to Senior Citizens • drafted prove and group lesson plans • managed retail store • recruited and trained the top junior tennis players for the academy • led off-site softball networking league • promoted and ran various tennis tournaments, created draws and organized the activities and scheduling of matches from the beginning to completion.