Jessica Lea Alexander

Marketing Digital Staff | Bachelor of Communication Science

Jakarta, Indonesia

About

Experience

  • Staff Marketing Digital at PT. Asuransi Umum BCA
    Sep 2023 - Present · 2 yrs 11 mos

  • Management Trainee Vehicle - Business Analyst at Arista Group Indonesia
    Nov 2022 - May 2023 · 7 mos

    1. Responsible for preparing and analyzing marketing reports for Mercedes Benz and Mitsubishi branches under Arista Group. 2. Prepared sales reports from Mercedes Benz and Mitsubishi branches. 3. Perform operations support and management team in the marketing area. 4. Prepared and processed Market Data from 34 provinces to assist unit sales analysis in each province. 5. Made and carried out unit price comparisons for car brands to help plan price structures. 6. Developed a brand evaluation report concept for branches monthly evaluation. 7. Collected reports, market analysis and information from more than 1000 dealer networks throughout Indonesia for the development of a Dealer Network Plan. 8. Creating and analyzing the productivity of salespeople from branches.

  • Communication, Event and Partnership at Forum Human Capital Indonesia
    Mar 2021 - Jan 2022 · 11 mos

    Assignments: 1. Managed Forum Human Capital Indonesia’s social media as an admin to maintain, monitor and build the interaction with followers (Instagram, Twitter, Linkedin). 2. Created, conceptualized, and initiated a social media’s content plan every week, such as brand knowledge contents, company news contents, and trivia contents (tips, quiz, and daily activities). 3. Created an interesting and engaging caption for daily content. 4. Worked as public relations officer from Forum Human Capital Indonesia to inform about programs. Achievements: 1. Increased the number of followers of social media by 15% in 2021. 2. Got likes from followers with an average of 500 likes per content. 3. Managed to create more than 150 contents in 2021 for Instagram. 4. Wrote more than 5 articles for an event.