Herndon, Virginia, United States
- Promote operational and sales excellence through analytics - Lead the development of best practice approaches for analyzing user behavior on client sites and inQ platforms though A/B and regression testing - Measure account performance based on established KPIs and identify strengths and weaknesses of variables to provide creative solutions for improvement
- Business owner for lower funnel of sprint.com, responsible for delivering a best in class customer experience and optimizing sales by managing multiple programs and projects to increase conversion from cart to submission - Served as the eCommerce operations liaison to optimize back-office conversion of web orders, troubleshooting issues as they arose & managing projects to optimize performance and reduce transactional costs - Established, managed to, and reported on KPIs and trends and critically analyzed behavior to define online strategy and positioning - Initiated and directed experience for new functionality development projects with implementation teams by creating business case inputs, scoping business requirements, participating in usability research, assessing impacts post-launch, and analyzing results - Provided strategic direction for web chat, closing tools, promo codes, and telesales referrals and integrated their use into the overall online exclusive offer strategy
- Acted as the day-to-day owner of product, pricing, and promotion requirements to message all customer-facing offers for sprint.com - Achieved 117% of 2005 web sales plan by increasing the average monthly requirement throughput from 60 to 100 through identifying process efficiencies and improving submission turn-around time - Chaired weekly meetings and managed shifting priorities in a high-stress environment, frequently negotiating solutions for implementation team support due to resource constraints - Provided support for the launch of a redesigned website, which included testing new functionality prior to launch - Responsible for management of numerous critical documents that were vital to maintaining the inegrity of the website