Philadelphia, Pennsylvania, United States
Creative director, strategic storyteller, designer by origin. Jessica has led breakthrough, brand-defining work for a full alphabet of companies from Aetna to Xfinity. She’s still in the market for a Z- client. Zappos? Zillow? Zoom? She’s ready. Known for contributing big ideas at big moments, Jessica is a vibrant and visionary Creative Director who has spent over 20 years bringing innovation and experiential storytelling to life for diverse brands in diverse industries. With boundless curiosity and abundant energy, she draws from deep experience shaping meaningful market-edge brand perspective for consumer products, retail, technology, B2B, B2C, healthcare, and nonprofits. With a passion for creative that holds its own from backroom to boardroom, she has actively played key roles as an idea person, concept developer, narrative shaper, thought leader, copywriter, and campaign cultivator. At heart, she is a team leader whose forecast always calls for brainstorms, relentless wordplay, and creative solutions that consistently communicate and inspire.
Connect with me as an Impact Advisor for CoPact, a company transcending the transactional to build relationship-driven partnerships aligned to business growth.
Climbed ladders and scaled pyramids to create MOD's Creative Strategy department, matching substance with style inside an aesthetics-driven agency. Wrote content strategy for Fortune 10 CEOs. Naming, thought leadership, experiential, event theming, employee campaigns, internal activations, and creative marketing strategies for CVS Health, Aetna, and Comcast — not to mention Snoop Dogg and Death Row Records. Quite the remix. KEY CLIENTS: CVS Health, Aetna, Comcast, Comcast Business, Bluevine, GSK, Indeed, Entergy, Strive, Quell Foundation, Death Row Records
Directed brand-defining creative campaigns, from launches to mergers to revamps, for a diverse span of consumer brands and B2B industry leaders. Anchored in-house by insights and strategy teams conducting best practices research, I had a sweet spot here — translating internal strategic thinking to audience-facing design and creative. Led clients in creative discovery sessions, devised messaging maps, authored value statements, hands-on naming and identity work, and gave voice to enough brand narratives and video anthems to buffer a mighty queue. KEY CLIENTS: Comcast, Lavazza, P&G, Nutrisystem, Davidson College, NJIT, Best Egg, Penn Community Bank, FXI, Conair, CubeSmart, AmeriGas, Spread Bagelry, Workhorse Brewing Company, Franklin Farms, Active Day, Abramson Senior Care, Diamond Credit Union, AccessLex, A Child’s Place, Baked By Melissa, Belmont Technologies, F&S Fresh Foods, Clean Earth, Endless Pools, Big Brothers Big Sisters of Southeastern Pennsylvania, Benjamin Franklin Technology Partners of Southeastern Pennsylvania
Led research-driven environmental graphic design projects for complex physical spaces including hospitals, higher education, corporate, and public grounds. Designed wayfinding systems. Devised customer journey maps and strategic planning solutions. Supported new avenues of business by refreshing marketing methods and tools. KEY CLIENTS: Philadelphia Convention & Visitors Bureau, Thomas Jefferson University Hospitals, Main Line Health, The Wistar Institute