Berlin Metropolitan Area
I help founders, VCs, and executives build a credible LinkedIn presence, so that the right conversations are easier when it matters. I didn’t learn this from a playbook. I moved from the US to Berlin with no job, no German vocabulary, and no backup plan. What I did have was a willingness to think out loud—carefully—in public. I shared how I was navigating work, identity, and decision-making. A Shopify hiring manager noticed. Soon, I was leading Shopify’s international brand campaigns. That experience taught me something I still use today: a strong online presence isn’t about posting more, but about building a credible reputation before you need it. Today, I work with founders and investors to translate their experience and insights into a LinkedIn presence that: ↳ Keeps them top-of-mind for relevant opportunities ↳ Support conference meetings and warm intros ↳ Build credibility with customers, partners, and investors If LinkedIn is a long-term asset for you, and not a growth hack, we’ll probably work well together. Simply book a conversation, and we can see if it’s a fit. 👉 Book a conversation: https://calendly.com/hi-jessicaguzik/strategy-call
I work with founders, VCs, and senior operators to build a credible LinkedIn presence that reflects how they think. Most of the people I work with are already respected in their work. What they want is a way for that judgment and experience to come through clearly before conversations, meetings, and introductions. My role is to translate what they already know into a steady, coherent LinkedIn presence that compounds trust over time. The work is simple on the surface and thoughtful underneath: • Monthly strategy conversations to surface what’s actually worth sharing • Editorial judgment to turn that thinking into clear, defensible posts • Ongoing continuity so the presence stays intentional rather than reactive This approach is trusted by VCs at Index Ventures, founders at companies like Duna and Ankar, and senior leaders at GetYourGuide and Salesforce.
Led brand strategy and execution across EMEA, with a focus on how Shopify showed up in-market — through messaging, partnerships, and social-first storytelling. The role required balancing consistency at a global scale with relevance across local markets, and making decisions about tone, voice, and visibility where trust mattered more than volume. This experience shaped how I think about content today: what travels, what earns credibility, and what quietly compounds over time.
- Lit up the largest billboard in Times Square on the biggest shopping day of the year 🗽 - Coached a TikTok-obsessed team through establishing Shopify’s TikTok influencer partnership program - Leveraged relationships with international and remote Communications, PR, UX, Product, and Investor Relations teams to get shit done, at scale 📈 - Guided Shopify’s incredible social media team through a big period of change, helping them meet KPIs against shifting deadlines and priorities - Worked with produces and creative teams to launch new video series on Shopify's YouTube channel
- Flipped the narrative around dropshipping by creating multimedia content that explained the business model and Oberlo’s brand in terms relevant to the audience 📦 - Defined multimedia content strategy, guided content investment, identified talent, and led a creative team responsible for scripting, editing, and producing content - Based on the success of Oberlo’s YouTube channel, launched a video course subscription product to nurture aspiring entrepreneurs into Shopify leads 👩🏫 - Leveraged strategic influencer relationships to produce and distribute engaging video course content around entrepreneurship and adjacent topics - Worked with external agenices and internal UX and dev teams to oversee Oberlo's rebrand
For nine months I was a free-wheeling Swiss army knife of a content strategist.
Briefly, I made a living throwing dinner parties.
I identified and managed partnerships and events that enhanced the brand, reputation, footprint, and policy agendas of all parties involved. And I figured out exactly how many spanakopita triangles to order for a 200-person cocktail party.