Gaithersburg, Maryland, United States
I’m a Corporate Strategist at Capital One with experience blending data and market research with compelling storytelling. In my role, I collaborate across a number of teams, ranging from partnerships, business operations, analytics, design and product management. My strategy presentations and memos have been shared with both the CEO and Board of Directors at Capital One. Specialties and Skills: Corporate Strategy, SQL, data analytics and visualization, financial services, banking, business development, digital marketing, information systems, content management, Spanish, Mandarin Chinese
- Collaborated with product, design, finance, and operations teams to develop product strategy for premium credit card, which included the acquisition of a travel startup (Freebird) - Advised on go-to-market strategy for launching new internal developer tooling products (e.g., developer pipelines, container management tools, etc.) - Drafted partner-facing materials to support a CEO-to-CEO conversation between Capital One and Walmart, and helped prep the executive team at Capital One that was responsible for facilitating the discussion
- Wrote the Small Business annual update on financial and branding results and forward-looking strategies, which was shared with the Board of Directors - Used SQL to analyze data on our customers’ spending, saving, and borrowing behaviors and presented recommendations for improving the financial health of our customers to senior executives, which prompted efforts to improve credit card minimum payment options
- Used HubSpot platform to update and optimize client websites, schedule social media posts, and update their CRM databases - Wrote and edited blog articles, website copy, social media posts, and email content for clients, using their unique brand voice - Increased client website traffic by over 300% within 3 months via sponsored ads and inbound marketing strategies - Created and executed Facebook paid advertising campaigns with a monthly advertising budget of $1,000 - Managed two copywriters and a graphic designer and ensured final client deliverables were polished
- Created a go-to-market strategy with $25 million market opportunity on Amazon Business and presented implementation plan to P&G’s Director of E-Commerce - Sold Amazon Prime Now buyers on including a new adult incontinence product, Always Discreet Boutique, to buyers with launch plans to grow category sales on the overall Amazon platform by 40% - Analyzed historic coupon and free shipping promotions to create a merchandising calendar for FY 2017 – 2018
- Served as a key point of contact for employees’ reporting-related questions around the Workday HR system - Analyzed quantitative and qualitative data on employee engagement collected from surveys and focus groups - Presented recommendations to the leadership team on how to increase retention and associate morale - Used data visualization techniques to support recommendations on reducing employee turnover in certain divisions