Jessica Ham

Senior Performance Advertising & Capacity Manager at Gorilla 360

Greater Newcastle Area

About

Senior Performance Advertising Manager Specialising in Google Ads, Meta, Microsoft, LinkedIn & TikTok Ads. Capacity Manager Balancing team capacity and workload. Leadership Team Working alongside management on executing the business strategy as well as improving team performance and client experience Digital Strategy Formulating digital strategies for clients

Experience

  • Gorilla 360 (8 yrs 5 mos)
    • Senior Paid Advertising & Capacity Manager
      Jul 2025 - Present · 1 yr 1 mo

      PPC - Managing cross-channel advertising clients across both ecommerce and lead generation industries - Specialising in ecommerce including Merchant Centre and ecommerce platforms such as Shopify, Neto, WooCommerce and Magento - Creating strategies across digital platforms to support paid advertising - Providing workshops, training and support across digital marketing platforms for both the internal team and clients Capacity Management - Managing team capacity to balance workload - Working alongside management and other leadership team members to execute business strategy - Managing project clients and supporting other team members in Account Management to help balance workload

    • Senior Performance Advertising & Account Manager
      Dec 2021 - Oct 2025 · 3 yrs 11 mos

      Specialising across both ecommerce and lead generation industries

    • Performance Advertising & Account Manager
      Jun 2020 - Dec 2021 · 1 yr 7 mos

      - Managing PPC Accounts including Google Ads, Meta Ads, Pinterest Ads and LinkedIn Ads - PPC Strategy - Account Management

  • Marketing Coordinator at Social Pinpoint
    Jun 2017 - Mar 2018 · 10 mos

    Duties include: - Marketing strategy - Content / copy writing - Social media strategy - Goal attainment and reporting - Paid advertising - Email marketing - Video marketing - SEO - Google Analytics - Sales

  • Marketing Officer at Consultation Manager Software
    Jun 2017 - Feb 2018 · 9 mos

    Duties include: - Marketing strategy formation and implementation - Content / copywriting - Goal reporting - Email marketing - Web marketing

  • Freelance Writer at Freelance-Writer
    Jul 2017 - Sep 2017 · 3 mos

    Contract content writer for Gorilla 360. Previous work includes: - Abandoned Cart Email Series - Post-Purchase Email Series

  • Marketing Assistant at Mr Rental
    Nov 2016 - Jun 2017 · 8 mos

    Local Mr Rental Marketing assistant for Newcastle, Charlestown, Maitland and Taree. Duties include: - Assisting the Development Manager - Developing 12 month marketing strategies, implementation and analytics - Basic graphic design - Basic website development and design - content marketing / copywriting - Simple SEO - Google Analytics - Producing traditional marketing media - Seeking market opportunities - Creating engaging content to add value for customers and various stakeholder groups. Visit the new online newsletter at: www.mrrentalnewcastle.com