Singapore
Jessica is a dynamic business leader with expertise in marketing, product management, sales, business development, and operations. With over 10 years of experience across multiple functions, she has a proven track record of building successful tech products, executing marketing and e-commerce campaigns, strategising and driving revenue growth. She has lived in four different cities across three continents, including Singapore (her current base), Indonesia, the United Kingdom, and the United States. This diverse international experience has given her a unique perspective and a global outlook on her work. She started her career in content production then transitioned to tech media and e-commerce, allowing her to develop a range of skills across multiple industries and functions. 我的名字是江嘉菁 Chiāng Chīa Chīng
* Moved to local role managing Livestream, Creator, and Short Video business unit in Singapore market * Manage a team to deliver local execution * Grew the Singapore business from 1 to 10x the revenue within 5 months. * Increased GMV by 2x multiple in S2 vs S1 * Establish processes from scratch internally within Lazada stakeholders and externally with Partners. * Recruited Top KOL Presenters with 2k to over 100k to lead streaming in Lazada * Managed agency partners in Singapore, Malaysia, Vietnam and China * Developed product roadmap together with Regional Product and Tech team in China
* Building tech product with tech team in China and driving the adoption of livestream, shoppertainment, and social commerce in Lazada SEA (Alibaba Group) * Go to market strategy and research deployment for new product livestream marketplace * Managing product strategy and planning in 6 countries with local team in SG MY ID TH VN PH * Strategising initiatives and driving business growth for LazTalents and Lazada sellers * Managing recruitments and development of LazTalents as Lazada’s livestreamers and KOL * Managing feature development from business case study, product roadmap, UAT, early adoptions to scaling.
* Managing Top Brands’ campaigns across 6 countries SG, MY, ID, TH, PH, VN * Managing Supers Brand Campaigns pitches of Top Brands sellers to Lazada * Lead A+ eCommerce brand campaigns with over daily GMV of USD $1M ie. Amore Pacific, Samsung, Unilever, Nestle M&B, Adidas, Puma. * Managing interdepartmental partnership with Marketing, Social, PR, to Product team ie. Search, HP, Games. * Data analysis skills ensuring ecommerce and media metrics translate to targets * Develop targets settings based on the data analysis * Managing local team delivery of the projects * Develop insights and recommendations to influence Brands and local team * Managing media and ecommerce plan submitted by Top Brands, reviewing effectiveness and improving campaigns execution * Managing marketing plan and the deployment with local campaign team * Working closely with Regional Strategic Accounts, Category Leads, and Key Account Managers to ensure commercials standings of each projects
In Parents Inc, I acted as part of the drivers in building homegrown tech startup from Singapore from series A to D with offices in 7 countries in Asia during my 4 years. I have experienced multiples roles from digital marketing, digital media, tech product development, e-commerce, sales, business development, p&l, people management, and launcher. Lead regional agency partnership of Parents Inc group
* Incharge of building our newly launched business unit, VIP Parents, a SaaS platform that focus in community, creators and influencers management since January 2020. * Built the business from 0 to profitability within 2 years. * Responsible for P&L and revenue generation across 6 countries: Singapore, Malaysia, Indonesia, Philippine, Thailand, Vietnam. * Overachived revenue target in 2020 and 2021 * Overachieved member signed up to over 60,000 members within 6 countries. * Manage tech product development working with our Product Lead and Tech team in India, from initial MVP to releasing newer, established versions. * Manage relationships with Top Brands Partners, advertising agencies, and SMB clients partners. * Manage team across SE Asia and India to strategise and execute campaigns in 7 countries * Hands on managing sales pipeline with brand partners which require greater complexity.
Tickled Media (theAsianparent) is the largest women and parenting media network and community across South East Asia with 33 millions active users monthly. We have been backed by prominent venture capital from Vertex(Temasek), JD.com, Naver, to Fosun. We work with hundreds of Top Brands in Asia (e.g. Unilever, Danone, Nestle, P&G, Indofood, PZ Cussons, Axa, Benesse, Reckitt Benckiser, Bayer) * Strategise revenue and partnership across 6 markets, SG, MY, ID, TH, PH, and VN with a focus in SG and ID. * Manage, strategize, and plan campaigns in content production, media placement, mobile, programmatic, market research, events, community engagement, crm, performance, and e-commerce. * Manage relationships with brands, advertising agencies, and other partners. Achievements: Manage regional brand partners across SE Asia based in Singapore HQ from 2020, in 2018 improve y-o-y in Indonesia by 300%, overachieved sales target every quarter during 2018-2019, achieved target within 3 weeks in Q2 2019.
Co-founded a content marketing company focusing in video content production, strategy, and optimization which is back up by a vast network of Production Studios across South East Asia region. We manage over 600++ studios/creators, guaranteeing professionally produce content that is align with the brief, and amplifying data driven creative storytelling that drives engagement. We work with wide range of clients from Top Brands to Tech Start Up and Corporates: Lazada, Adidas, Burger King, Carrefour, Domino Pizza, Instashop, Fitness First, Uber, HaloMoney, Starpay, Yojee, Seekmi, and the list continue. Achievements: - Raised a few hundred thousands dollars from investor partner - Closed deal 70-80% of top brand clients - Sold my shares to our partner/investor Yoodeo had been integrated under Square Box and wish them all the best luck.
Managing film shoots successfully as a Director or Assistant Director to multinational Commercial Directors through pre production creative, rigorous film production involving hundreds of film crew organization, to advanced technical expertise in post production. Pushing the quality of production under strained time limit whilst balancing a neat presentation under constant supervision of advertising agencies and clients. Produce digital content as extension of the TVC. Networking and communication skills with key professionals in Top Advertising agencies as such Chuo Senko, Dentsu, Ogilvy and clients as such Yamaha, Unilever Pond’s, You C 1000, Vitamin Water, Gudang Garam, and Aromatic. Square Box is a leading Production House in the region, having been in the SE Asia market for over 30 years operation.
Working under Danish Content Producer Klaus Thymann for Vice freelance projects. * Assiting creative conceptualising and research of Klaus Thymann * Assisting and editing films by professional photographer and film director Klaus Thymann for i-D magazine (Vice Media) for their digital video content programming. * Assisting Photographer Klaus Thymann on post production picture compositing, digital touch up, and professional photographic printing