Jessica Y.

Building customer experiences that drive growth through product strategy, lifecycle design, experimentation, and AI. Passionate about turning customer insights into products people love.

San Francisco Bay Area

About

I enjoy solving growth challenges at the intersection of product, technology, customer experience, and strategy. I partner across product, engineering, analytics, design, and marketing to translate customer and business needs into technical solutions, helping diverse teams align around shared goals and deliver meaningful outcomes. Curiosity has shaped my career—I embrace ambiguity and change as opportunities to learn new technologies, expand my perspective, and create value wherever the business needs it most. As technology—and especially AI—continues to reshape how people interact with products, I'm excited to help organizations build more intelligent, personalized experiences that drive growth for both customers and the business.

Experience

  • Sam's Club (3 yrs 11 mos)
    • Senior Manager, Personalization Strategy & Activation
      Feb 2024 - Present · 2 yrs 6 mos

    • Senior Manager, CRM Retention Strategy
      Sep 2022 - Feb 2024 · 1 yr 6 mos

  • Gap Inc. (9 yrs 5 mos)
    • Marketing Technology Manager, Digital Performance and Growth
      Apr 2019 - Sep 2022 · 3 yrs 6 mos

    • Marketing Manager, Direct Mail
      Oct 2016 - Apr 2019 · 2 yrs 7 mos

    • Technical Manager, Email Program Management
      Jul 2015 - Oct 2016 · 1 yr 4 mos

  • Email Marketing Manager at Ebates
    Sep 2012 - May 2013 · 9 mos

  • Responsys (2 yrs 4 mos)
    • Senior Campaign Specialist, Email
      Feb 2012 - Sep 2012 · 8 mos

    • Campaign Specialist, Email
      Jun 2010 - Feb 2012 · 1 yr 9 mos

  • Content Specialist, Email at Acxiom Digital
    Apr 2009 - Jun 2010 · 1 yr 3 mos