Wenjie Liu

Product & Fintech Leader | ex-Meta | ex-Capital One | Startups Mentor@Techstars

United States

About

Financial Services innovator with a background in product, strategy and analytics, currently lead business loan product portfolios and eBay seller capital partnership at LendingPoint . Passionate about innovation on technology and product across value chain in consumer based financial services, to deliver value in 10x revenue growth and operation efficiency excellence. Proven record of projects from strategy through to execution. Over 10 years experience in management consulting, new product development, managing P&Ls, risk management, co-brand partnership. •Product & Strategy at Financial Services & Technology •ex- Meta, ex-Capital One, startup advisor •US Top 20 MBA •5 years Top Management Consulting •Career Focus: Fintech, Innovation, Product, Marketing, Lending, eCommerce Specialties: Product Management, Growth Marketing, Consumer Insight Analytics, Digital Channel Development, Web Analytics, Risk Management, Market Segmentation, Human Capital Strategy, Working with Entrepreneurs, Quantitative Analysis, Strategic Thinking, Business Acumen, Project Management, Team Development

Experience

  • Head of Product Growth, Crypto Rewards Credit Card at Gemini
    Jan 2025 - Feb 2026 · 1 yr 2 mos

    Led product growth for Gemini Crypto Rewards Credit Card, accelerating business scaling during the company’s pre-IPO scaling phase.

  • VP, SMB Product & Strategic Partnership at LendingPoint
    Oct 2021 - Feb 2024 · 2 yrs 5 mos

    LendingPoint is a financial technology platform that provides financing solutions for ecommerce marketplace, point of sale partners, and consumers. - Lead product vision, multi-year growth strategy, and execution of SMB financing product portfolios (Term Loan, Working Capital, Refinance, and products from lending partners ) - Managed and grew strategic partnership with enterprise clients, including eBay Seller Capital - Led new product exploration in Buy Now Pay Later (BNPL) and Lending as a Services (LaaS). Developed and launched POS BNPL product, and revenue-based loan product from “0” to “1”. Transformed traditional lending product into API-first platform (LaaS), enabling flexible partnership model.

  • Product Growth at Meta
    Sep 2020 - Sep 2021 · 1 yr 1 mo

    - Led product growth opportunities and development of Facebook blue app's push and onsite notification machine ML recommendation engine and UX experience to improve notification effectiveness and drive user engagement - Developed omni-channel (onsite, offsite notification, email and SMS) communication strategy through user lifecycle

  • Investor at Flutterwave
    Mar 2021 - May 2021 · 3 mos

  • Capital One (3 yrs 7 mos)
    • Product Strategy Lead, Consumer Bank
      Aug 2018 - Sep 2020 · 2 yrs 2 mos

      -Led product strategy & analytics team of online account opening product, to evaluate product performance, channel dynamics, market landscape and consumer insights. -Identified deposit growth opportunity in new channel, cross-sell and conversion, and drove product strategy and roadmap. -Led growth cross-functional teams of product, technology, risk and marketing to unify growth strategy with shared KPIs and agenda, and executive story telling -Led bank checking eligibility strategy on opportunities and prioritization in policy, data infrastructure, and technology partnership, and expanded eligibility for credit card customer -Led design and execution of test on checking eligibility, fund availability and remote deposit limit for machine learning model development

    • Business Product Manager, Product R&D
      Mar 2017 - Aug 2018 · 1 yr 6 mos

      •Developed venture capital like stage-gate innovation process to structure and accelerate innovation cycle and maximize return on investment. •Led strategy development for multiple new products in the R&D portfolio, including business case, monetization strategy, test & learn agenda, go to market strategy and pricing to accelerate the product development to success •Co-PM on-demand product expansion and commercialization from proved concept to scale, designed destination service blueprint and product roadmap to scale. •Core member in bidding co-branded partnership with tech giant, assessed deal value, prepared proposal & terms •Coached blockchain and gig-economy product in Cornell Tech Product Studio Challenge of as company advisor •Co-inventor of 7 US pending patents and 1 Canada pending patent Product R&D that is tasked with identifying and building breakaway product innovations for Capital One's consumer bank as well as strategic decision making, with a focus on technology. In addition to building consumer-facing products, R&D team heavily influences the overall bank strategy and is central to vetting large-scale, strategic partnerships for the bank.