United States
With a desire to dive deeper into what drives consumer behavior, I am interested in translating data to develop successful marketing campaigns that generate company growth.
- Managed over 250k/month in E-commerce Shopping Campaigns on Google, Bing, Facebook and Criteo - Optimized Product Listing Ads and Product Feeds, resulting in a substantial increase in sales, GP and revenue - Collaborated closely with Product team to craft and implement integrated strategies that consistently enhanced user experience and boosted higher conversion rates for new product and campaign launches - Analyzed data and created customized reports in Google Analytics, Google Ads, Microsoft Ads, and Meta Ads Manager to provide insights on previous campaigns and monthly new initiatives
- Identified B2B user behavior patterns in the 7-Eleven C-Shopper app to optimize the overall user experience - Conducted data analysis on platform usage data to identify average user usage cycle, frequency, and tenure - Analyzed qualitative data from interviews with external vendors and internal employees, leading to recommendations to increase user engagement
- Executed marketing, PR, and media strategies for global retail, e-commerce, and fashion brands - Conducted seasonal market research and analyzed consumer trends to provide clients with actionable insights and reports - Collaborated with Influencers, executed paid search campaigns and monitored campaign performances