Jessica Reefman

Marketing Director, APAC | Rippling

Sydney, New South Wales, Australia

About

I am an analytical minded person who is target driven and empathetic. I have experience and high achievements in both Sales and Marketing roles in APAC (ENT and SMB). I pride myself on my ability to build relationships, enable and work collaboratively with Sales, ADRs, Solutions Teams and Business Leaders - focusing on and achieving the wider business goals. I am passionate about B2B technology have great success in pulling key insights from data to effectively build a creative sales cycle for the team, through strategic demand funnels in all marketing channels.

Experience

  • Director, Marketing - APAC at Rippling
    Apr 2026 - Present · 4 mos

  • Coupa Software (5 yrs 5 mos)
    • Marketing Director, APJ
      Jun 2024 - Apr 2026 · 1 yr 11 mos

      Head of Marketing and Account development teams for Asia Pacific and Japan. Member of the APJ, SLT Team.

    • Sr Manager - Marketing Lead - APAC
      Nov 2023 - Jun 2024 · 8 mos

    • Sr. Field Marketing Manager, APAC
      Jan 2023 - Nov 2023 · 11 mos

  • SAP Concur (2 yrs 11 mos)
    • Marketing Executive
      Jan 2020 - Dec 2020 · 1 yr

      - Looking after the launch of a new small business segment through ANZ. - Demand generation through EDMs, Webinars, Content syndication Digital and Events. - SAP Catalyst - Working with tools such as Salesforce, Marketo, Adobe Analytics, On24 and Tableau

    • Sales Development Representative
      Feb 2018 - Jan 2020 · 2 yrs

      Making Travel, Expense & Invoice management easy & accessible. 2018: Built $2.6Million of small business sales pipeline. (On Average 243% to target my first year, 2018) 2018- Rookie of the year 2018- Excellence club achiever 2019- Over achieving every months target in both Small & Mid Market territories. Looking after the sales pipeline of up to 6 Regional Sales executives at once. 2019- Yearly target achieved in 8 months. 2019- SAP Catalyst 2019- Excellence club achiever

  • Sales and Marketing Manager at Empire Bathrooms
    Jun 2017 - Jan 2018 · 8 mos

    As the Sales and marketing manager for empire bathrooms- Sydney's leading bathroom renovation company, i was in charge of; Google Ad words, Social Media Campaigns, Logo, Business cards, showroom design and general brand image. As the part-time Office Manager, i also looked after Bookkeeping, Accounts playable & Receivable.