Montreal, Quebec, Canada
Growth-focused marketing and partnerships leader with a proven track record of driving revenue, building strategic relationships, and developing data-driven marketing strategies that deliver measurable business impact. Experienced in managing large-scale revenue portfolios and six-figure marketing investments, with expertise spanning strategic partnerships, business development, forecasting, budget management, and executive stakeholder engagement.
- Led affiliate marketing strategy for several of the agency’s largest client accounts, including a flagship fashion retail program generating over $1M+ in monthly affiliate revenue. - Developed and executed full-funnel affiliate growth strategies, managing six-figure investment plans across paid placements, partner activations, and performance initiatives while balancing profitability and revenue objectives. - Owned forecasting, budget planning, and performance analysis for high-volume affiliate programs, delivering data-driven recommendations to optimize revenue growth, customer acquisition, and return on investment. - Served as a strategic advisor to executive stakeholders, presenting performance insights, growth opportunities, and seasonal marketing recommendations to senior leadership and C-suite audiences. - Collaborated cross-functionally with internal channel teams, media agencies, and external partners to align affiliate initiatives with broader brand campaigns, product launches, and key retail moments. - Negotiated and secured high-impact publisher partnerships, identifying innovative opportunities that expanded reach, drove incremental revenue, and supported long-term program growth. - Led client business reviews and strategic planning sessions, building trusted advisor relationships that contributed to client retention, account growth, and long-term partnership success. - Mentored and managed junior team members, providing strategic direction, performance coaching, and executional guidance to support team development and client success.
- Managed, developed and presented affiliate marketing strategies for clients to help achieve their main KPIs. - Collaborated with client’s marketing and PR teams to create a holistic marketing strategy. - Identified and recruited key strategic partners to increase reach and sales for clients. - Collaborated with fellow Account Managers and various other members of the team to ensure the success of all accounts and action plans.
- Assisted in the company rebrand including recreation of foundation websites - Managed social media accounts and oversaw all social media strategies on a daily basis, including Facebook, Twitter, Instagram and LinkedIn - Actively engaged new followers and research strategies to increase likes and follows Developed and executed paid social media campaigns for foundation events on Facebook and LinkedIn - Managed the planning and execution of all annual events including social media strategy, silent auction solicitation, logistics and production, volunteer training and recruitment and other administrative tasks - Designed and compiled a coffee table book as a stewardship gift for major donors - Managed donor database using CRM programs Frontstream and Giftworks
- Managed social media accounts including Twitter, Facebook and Instagram - Designed print and online marketing materials - Managed the planning and execution of the annual Healing Cycle Ride and all recruitment events - Created and executed email marketing campaigns using MailChimp - Created and executed direct mail marketing campaigns - Provided administrative services including donor and partnership management
- Selected from customer assistance team and promoted to be a part of inaugural concierge service at Tiger-Cats home games - Provided VIP suite clientele and corporate partners with highest level of customer service through responding to special requests such as transportation arrangements and post game restaurant reservations - Contributed to success of partnership between Tiger-Cats and Scotiabank by acting as an ambassador between both organizations - Received an “MVP of the game” award for exceptional customer service
- Management of department’s official Facebook and Twitter accounts - Generated and curated content and developed campaigns to increase awareness and total number of likes and followers - Assisted in creating print communications material including brochures and official department letters - Built relationships with community stakeholders (University faculty and staff members, Waterloo Regional Police Service, prospective Laurier students, alumni etc.) by attending meetings and events and delivering educational presentations
- Responded to phone calls received through university’s emergency phone line, relayed critical information and dispatched responding officers - Developed analytical and problem solving skills through dealing with varying incidents and finding ways to effective resolve issues - Supported daily operations by simultaneously monitoring alarms and surveillance cameras, creating incident reports, managing the university’s central lost and found and other general clerical duties - Received letter of recognition for outstanding work during an emergency situation from commanding sergeants and officers