Montreal, Quebec, Canada
- Developed and presented tailored affiliate program strategies and action plans for agency’s premium client accounts, and oversaw their smooth execution. - Reviewed program performance, and developed recommendations and solutions to replicate successes and overcome challenges. - Developed, monitored and analyzed all budget & cost strategies and executions (including paid placements). - Conducted periodical reviews and maintained ongoing communication with clients to ensure their satisfaction and retention. - Leveraged research, creativity, communication, and relationship-building skills to secure partnerships with a vast array of websites, communities, organizations, and other types of publishers that meet the unique goals of clients’ businesses. - Managed and provided guidance to Account Coordinators to execute action items that help contribute to clients’ success.
- Managed, developed and presented affiliate marketing strategies for clients to help achieve their main KPIs. - Collaborated with client’s marketing and PR teams to create a holistic marketing strategy. - Identified and recruited key strategic partners to increase reach and sales for clients. - Collaborated with fellow Account Managers and various other members of the team to ensure the success of all accounts and action plans.
- Assisted in the company rebrand including recreation of foundation websites - Managed social media accounts and oversaw all social media strategies on a daily basis, including Facebook, Twitter, Instagram and LinkedIn - Actively engaged new followers and research strategies to increase likes and follows Developed and executed paid social media campaigns for foundation events on Facebook and LinkedIn - Managed the planning and execution of all annual events including social media strategy, silent auction solicitation, logistics and production, volunteer training and recruitment and other administrative tasks - Designed and compiled a coffee table book as a stewardship gift for major donors - Managed donor database using CRM programs Frontstream and Giftworks
- Managed social media accounts including Twitter, Facebook and Instagram - Designed print and online marketing materials - Managed the planning and execution of the annual Healing Cycle Ride and all recruitment events - Created and executed email marketing campaigns using MailChimp - Created and executed direct mail marketing campaigns - Provided administrative services including donor and partnership management
- Selected from customer assistance team and promoted to be a part of inaugural concierge service at Tiger-Cats home games - Provided VIP suite clientele and corporate partners with highest level of customer service through responding to special requests such as transportation arrangements and post game restaurant reservations - Contributed to success of partnership between Tiger-Cats and Scotiabank by acting as an ambassador between both organizations - Received an “MVP of the game” award for exceptional customer service
- Management of department’s official Facebook and Twitter accounts - Generated and curated content and developed campaigns to increase awareness and total number of likes and followers - Assisted in creating print communications material including brochures and official department letters - Built relationships with community stakeholders (University faculty and staff members, Waterloo Regional Police Service, prospective Laurier students, alumni etc.) by attending meetings and events and delivering educational presentations
- Responded to phone calls received through university’s emergency phone line, relayed critical information and dispatched responding officers - Developed analytical and problem solving skills through dealing with varying incidents and finding ways to effective resolve issues - Supported daily operations by simultaneously monitoring alarms and surveillance cameras, creating incident reports, managing the university’s central lost and found and other general clerical duties - Received letter of recognition for outstanding work during an emergency situation from commanding sergeants and officers