Jessica Lang

Social Media Director: Social Language Consulting- Helping brands create an intentional social media and digital marketing strategy-

Saratoga Springs, New York, United States

About

* Social Media Marketer located in the Saratoga Springs, NY region. * 10 years of digital marketing experience * Working with small to mid-size businesses on their digital and social media marketing strategy in Upstate NY and nationally. * Expertise in: social media marketing, digital marketing, online presence management, webinar content creation and execution, social media advertising campaigns, website content creation, graphic design, marketing quarterly campaign creation, social media auditing. * Client industries: Restaurant & Hospitality, Home Improvement, Health & Wellness, Non-Profit, Staffing and Recruitment, Architecture... Follow along on Instagram: @social_language_consulting

Experience

  • Social Media Director at Social Language Consulting
    Apr 2018 - Present · 8 yrs 4 mos

    At Social Language Consulting we're all about growing your brand presence and increasing sales through the use of strategic social media and digital marketing. Maintaining a digital presence isn't just beneficial, it's necessary for business growth. Social Language Consulting specializes in growing your brand by connecting with your target audience, engaging in conversations and converting those relationships to customers. It doesn't matter if you want to grow your brand recognition in Saratoga Springs, N.Y., Albany N.Y., or nationally-let's grow your digital presence, together.

  • VP, Social Media at American Marketing Association New York/Capital Region Chapter
    Jun 2019 - Jun 2020 · 1 yr 1 mo

    I am honored to be on the board for the American Marketing Association New York/Capital Region Chapter and serve as VP of Social Media Marketing.

  • Social Media Strategist at Saratoga Regional YMCA
    Mar 2018 - Mar 2019 · 1 yr 1 mo

    - Directed and led social media content and advertising strategy for Saratoga Regional YMCA association + 5 regional branches - Grew Instagram audience by 64% - Grew Facebook following by 20% - Grew Twitter following by 15% - Successfully implemented and built company LinkedIn page and presence - Created custom and targeted audience groups for Facebook and Instagram advertising - Created and managed successful social media advertising campaigns resulting in membership and program increases - Designed, launched and implemented Facebook location pages strategy for individual branch pages. - Created and implemented brand hashtag to foster social media engagement and growth

  • WilsonHCG (6 yrs 5 mos)
    • Social Media Manager
      Dec 2016 - Mar 2018 · 1 yr 4 mos

      WilsonHCG is a global talent solutions leader that operates on the principle of providing true partnership to our clients. Delivering business-impacting talent solutions – including recruitment process outsourcing (RPO), talent consulting and executive search – WilsonHCG is transforming our clients' businesses through their talent. While optimizing clients' talent strategies is essential, WilsonHCG recognizes the relationships we develop lead to the results our clients realize. Better People, Better Business.®

    • Content Strategiest & Media Relations
      Nov 2011 - Mar 2018 · 6 yrs 5 mos

      WilsonHCG is a global talent solutions leader that operates on the principle of providing true partnership to our clients. Delivering business-impacting talent solutions – including recruitment process outsourcing (RPO), talent consulting and executive search – WilsonHCG is transforming our clients' businesses through their talent. While optimizing clients' talent strategies is essential, WilsonHCG recognizes the relationships we develop lead to the results our clients realize. Better People, Better Business.® For more information about WilsonHCG and its services, visit www.wilsonhcg.com. Contact me if your company is interested in recruitment services.

  • Fundraiser at SUNY Oswego Telefund
    Sep 2007 - Dec 2010 · 3 yrs 4 mos

    Call alumni, parents and friends of the college to establish rapport and raise funds Connect with alumni and friends, while encouraging them to support the college