Cologne, North Rhine-Westphalia, Germany
- Managed procurement process to bring innovative products into new markets - Developed and implement sales operations workflows according to MDR requirements - Maintained close collaboration with distributors, customers and global partners - Led and implemented ESG system for international compliance - Crafted and executed integrated marketing and public relations plans to support business growth and brand positioning
- Conducted comprehensive market research to inform go-to-market strategy and execution - Researched market trends and competitive landscape to support strategic planning and differentiation - Analysed customer behaviour and industry trends to shape product positioning and messaging - Supported business development through proposal writing and investor pitch materials - Created documentation, reports, and internal tools to support team scalability
- Developed internal and external material for the launch of a targeted therapy for lung cancer in Germany to support training, medical communication and patient experience - Designed and conducted a survey with HCPs to assess molecular testing behaviours and uncover key barriers
– prepared study documents, submitted and monitored studies