Taipei, Taipei City, Taiwan
SUMMARY • 11+years of experience in FMCG & Tech Industry with B2C sales, B2B sales, E-commerce,Business Development and account management, covering C-level clients • 3+ years of accumulated overseas experience in Greater China and US market • Focus on category development(with a specialize in F&B, dairy, confectionery, 3C, small appliances,) and lead omni-channel business strategic planning • Strong leadership skill • Strong analytical skill and with solid understanding of SQL/ R...etc • Strong problem solving skills and communication ability in both English and Mandarin
•Own end-to-end P&L and strategic planning for online business across Shopee, Momo, PChome, Brand.com for commercial and gaming product lines. •Reversed a -7% YoY decline by rebalancing the customer portfolio and stabilizing total online sales. •Lead seasonal campaigns and nationwide offline retail execution, including POSM and store visibility for major retailers. •Manage full-funnel paid advertising strategy across platforms (e.g., Google Ads, Facebook Ads, Shopee/Momo platform ads), optimizing ROAS through A/B testing, media budget allocation, and creative alignment. •Lead the planning and execution of live-stream campaigns for product launches and brand activations, including host coordination, traffic planning, and conversion analysis. •Manage a cross-functional team of 6 (3 digital, 3 offline) and coordinate with global, regional, and local stakeholders. •Use campaign and sales data to inform assortment mix, pricing, and promotional effectiveness.
Responsible for MR channel business including both online (shopee) and offline CES channel.
PX&PChome channel manager Led a team of 2 to take care of the largest clients in Nestle, with PX YOY+6%in H1; Turn around PChome with double digits growth in 2022H1
Led a team of 2 and responsible for PX and Pchome O2O business, achieved 12% yoy growth in 2020
Led and responsible for the online and offline business with National Key Account for all Nestle categories which included F&B and home appliances, lead all aspect of NPL including market intelligence analyzing, product positioning, channel strategy conducting as well as marketing strategy collaboration. • Led and Orchestrated the joint business planning with client's top management to spur business growth and clarify the business direction. Resulted in 3 new product launch with 15M NTD incremental sales in 2018 • Responsible for driving revenue and P&L growth in both via deep-dive analysis of market opportunity, pricing, pack-price, mix management, promo optimization and discount & trade terms • Analyzed and interpreted market and company data, determine category key drivers, identify inventory gaps, execute plans to fill gaps and grow business
Teamson is a fast-growing product and furniture company for branded cross border E-commerce and retail based in New York and China. It owns multiple consumer brands in different verticals including Fantasy Fields, Versanora, Peaktop, Olivia’s Little World and Teamson Kids, which is one of the Top 10 wooden-toy brands in USA and a fast growing high-end kids furniture brand in China ever since it first entered in 2016 Summary Generated new sales opportunities by developing relationships with new and existing clients through individualized account management. Planned and executed go-to market strategies for China E-commerce Market. Cultivated business partnerships, built a successful pipeline and created new sales opportunities including two new large-scale clients. Achievement • Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion. Resulted in 40% increase in AOV, 8% increase in visit duration, and 3% decrease bounce rate • Initiated and managed vendor relationships with T-mall, JingDong, Amazon.cn, Amazon.com, acquiring at least 200K purchase per year • Grew 1111 single days YOY sales by 500%, cart to check out rate by 200%, and the product view per visit by 350% • Grew branded and non-branded organic traffic 80% through site optimization and PR/link-building media campaigns. Manage SEO strategy and campaigns to grow user base and improve brand awareness • Led and executed the social media strategy include wechat, weibo and zhihu • Coordinated KOL referral, affiliate, and social media programs to spur growth and attract new users to the brand. Increase referral traffic by 35% and increase new visitors by 10%
•Utilized different marketing/advertising tactics including online social media, print ads, to enhance consumers’ awareness, and successfully grew 10K facebook fans within first 2 months.