Gilbert, Arizona, United States
I've spent sixteen years building marketing programs for B2B SaaS companies in industries with dense subject matter and buyers with strong BS detectors — including healthcare, fintech, film production, freight, and tax compliance. I'm really good at making complex products and concepts human and easy to understand. As a fractional content lead and marketing consultant, I come in when you need help defining priorities and strategy, not just more blog posts. I've worked across many marketing functions—demand gen, sales enablement, product marketing, lifecycle campaigns, and brand—and I know how to build programs that impact revenue, not just vanity metrics. My practical approach to AI helps me move faster and stay consistent without outsourcing thinking or sacrificing human voice. If you're building something complicated and need someone who can dig in, figure it out fast, and execute without a lot of hand-holding—you found your person. Send me a message and let's talk shop.
Leading financial services and healthcare content strategy.
Work closely with sales leadership to manage 1:1 campaigns focused on conversion. Develop strategic initiatives designed to support a fast-growing business as we continue to expand in existing markets and enter new ones. Intelligently leverage content within campaigns to develop highly engaging messaging that educates, informs, and promotes conversation. Aggressively A/B test to identify champions and continually enhance and evolve outreach efforts. Helped the company reach 🦄 status!
Acted as Side’s editor-in-chief; managing all subject matter expert contributors. Partnered cross-functionally with PR, Marketing Ops, Video, Creative, Sales, Agent Success, and Product to build high-quality, engaging content for the best real estate agents in the country.
Built and implemented a highly targeted content marketing program; Developed strategic, effective lead gen and nurturing pipelines to accelerate business growth. Brainstormed, wrote, edited, and published social, blog, web, email, and ad copy to support marketing initiatives. Managed freelance writers and designers. Ensured content was on-brand in terms of quality, voice, SEO, and reader experience. Used social media marketing to generate high-quality, low-cost inbound leads. Consistently evaluated KPIs to improve, evolve, and scale marketing efforts.