Denver, Colorado, United States
Motivated, strategic thinker who has built a diverse background activating client strategy through market research, consumer insights & brand consulting.
Working with clients across industries to develop and execute Branding, Go-To Market, MarComms and Customer Experience strategies. Lead development of the Brand Authenticity Index, exploring the ways brands create authentic connections with consumers.
Supporting research, strategy development and growth for clients across industries. Typical engagements span the marketing planning, quantitative & qualitative research and activation. Incite is a UK-based consultancy (2013 Agency of the Year) and is rapidly expanding with global offices in New York and Singapore. www.incite.ws
Manage a suite of industry-leading clients across the financial services, travel, technology and consumer packaged goods spaces for InsightExpress, a leading digital market research company. Exceeded booking targets throughout entire tenure with InsightExpress. Day-to-day responsibilities include developing consumer research projects to support client needs around brand communications measurement and custom market research, product development, advertisement, program and concept testing, digital media measurement and mobile research. Responsible for all aspects of client, account and project management to support full-service, custom market research work.
I am a leading member of the Business Development team for a growing boutique consultancy, supporting our clients in the global healthcare, finance and consumer goods industries. My role consists of creating strategic initiatives, managing a multi-million dollar pipeline, facilitating team meetings and direct client sales and relationship management. Experience supporting B2B Sales, Cold Calling, Account Management, Project Management, Lead Generation, Sales Operations and Sales Support. Client engagements include: Business Development & Licensing Decision Support, Life Cycle Management, Commercial Operations, Market Overviews, Strategic analysis, Implementation of Market Launch, Emerging Market Entry Strategy, Competitive Landscape, Market Attractiveness, etc. .
Work on teams creating communications and business strategies for global companies, including Novartis, 3i Corp, Schering-Plough, Pfizer, and BMS. Day to day responsibilities included consulting with clients regarding media coverage, key messaging, crisis management and global strategy.