Singapore
Sales & Marketing Profession with experience in Luxury Hotels & Resorts. Well established with International Luxury Tour Operators, Travel Wholesale, Destination Management Companies, Corporates, MICE Houses and Wedding Planners. Specialize in both Social, GITs & FITs Travel Segments. Ability to travel to attend international trade show, consortia road show and sales trip. I have spent much of my career focusing on luxury properties across Asia Pacific. I journey my career with Four Seasons Hotels & Resorts and Raffles Hotels, started from city hotel, ultra luxury resorts, grand historic hotel to iconic landmark of Singapore. With passion of creating unique experience, I was once the Wedding Specialist in making couples’ dreams come true at Four Seasons Resort Langkawi. Giving thoughtful attention to every details from idyllic settings to culinary refinement to the exceptional service that reflect their personal lifestyle. Every intimate wedding was a truly memorable occasion for a lifetime to cherish.
Raffles Singapore “the Queen of Singapore” the hotel has welcomed countless legendary names throughout its history. Writers, movie stars, dignitaries, Journalists and Royal Families since 1887 Being part of the sensitive restoration project, writing a new chapter, create new experiences and to retain what is important about Raffles Hotel ; the unique feeling of being somewhere very special. Main Responsibilities:- Responsible for Australia, Europe and UK market in both leisure and luxury sales for the hotel. Also responsible for building luxury MICE and Corporate segment. Exciting journey of our restoration and reopening :- ~ Ultimately to regain and retain relationships during restoration period ~ Product training was carried out frequently to key Leisure partners and Consortia agents ~ Worked closely with STB Worldwide in organising FAM trip for introducing our restored product and services in a timely manner ~ Partnering with key accounts and develop marketing campaign to achieve long term success ~ Focus on reopening rate strategy and positioning the hotel globally ~ Working closely with Global Sales Office to develop Leisure and MICE market ~ Development of critical path with DOSM to ensure all areas are well managed as per brand and hotel requirement ~Supported DOSM in planning a successful yearly luxury trade show for both ILTM Cannes and Virtuoso roadshow ~ Secured luxury incentive and celebrity group for the reopening ~ Development and Implementation of Sales & Marketing Strategies for a smooth and productive reopening Personal and Hotel Achievements :- ~ Successful reopening after a 18 months of restoration ~ Represent hotel in yearly Sales Mission in both UK and Europe and trade shows : IBTM Barcelona, Traveller Made Essence of Luxury Marbella, ILTM and ITB Asia ~ Achieve sales incentive 2019 ~ The best new hotels in Asia by the Condé Nast Traveller 2020 ~ Hotel Renovation & Restoration category at AHEAD Asia Awards 2020
Raffles Grand Hotel d’Angkor was established in 1932, a timeless landmark of Siem Reap and a historic hotel of Indochina and lovingly restored by Raffles Hotels and Resorts in 1997. Main responsibilities:- ~ Worked closely with Cluster DOSM in leading the Sales & Marketing team to achieve the budgeted sales target and all budgeted hotel revenue streams ~ Increase business from existing channels while creating new business development opportunities ~ Owner/FRHI Corporate office relations and monthly presentation ~Development Sales Strategies with DOSM and DORM. Excellent working relationships with all internal stakeholders and Global Sales Office ~ Reporting, Analytics, Rate Positioning, Market Intelligence while maximising probability, forecasting and revenue management ~ Collaboration with sister properties in expanding sales channels ~ Team coaching and close engagement with local community and CSR programme ~ Worked closely with MarComm team in developing social media, collaterals and handling both media and leisure FAM group ~ Develop business plan with Regional DOSM and GM Key segments : - Consortia, Wholesale key accounts (UK, Europe, USA, Hong Kong and Japan), luxury MICE, Tour Series ; Tauck, Back Road, Aqua Mekong, Royal Families, Private Jet Group for TCS Nat Geo and A&K and Cruise series Leading Geo Mix : USA, UK/Europe, Japanese Achievements:- ~Generally leading the Reservations, Sales and Catering of Siem Reap team in all segments. ~ The hotel gain and strengthen further relationship with key tour operators, corporate key accounts and development various campaign in key target markets. ~ Over the past years, hotel has grown on occupancy, rates and revenue with further exposure to international media and social media. ~ One of the World's Best Cities, #3 in ranking by Travel & Leisure World's Best Awards 2015. At Raffles, we promise of a special kind of thoughtful, personal and discreet service to well-travelled guests. The story continues
Four Seasons Langkawi, wrapped by a tropical rainforest, limestone cliffs and the emerald waters of the Andaman Sea, the natural beauty on our Island of Legends is as dramatic as it is serene. Tucked away within an UNESCO World Geopark, our Resort’s Malay-style pavilions and villas offer both quiet, romantic havens for lovebirds as well as versatile family-oriented retreats. Main Responsibilities:- ~ Work with prospective wedding guests in planning their wedding and catering needs from the inquiry to the end of their wedding event ensuring the most important day of their life is executed with a unique and romantic setting that exceeds their expectations ~ Provide recognition, promote good public relations, and handle complaints, concerns or special requests for guests, clients, and group contacts ~ Coordinate set-up requirements for resort and off-site functions according to the banquet event order, communicate directly with group contacts, Banquet Managers, and Conference Services Managers to ensure that all details of the function are carried out ~ To ensure service quality and as well as provide knowledge of wine and spirits in an elegantly appointed environment dedicated to an attentive and distinctive experience in recommending to wedding clients ~ Observe physical condition of facilities and equipment in the event venue and make recommendations for corrections and improvements as needed ~ Work harmoniously and professionally with co-workers and department heads, self-motivated, strong work ethic and a good team player Achievements ~ Achieve budget in both F&B and Room revenue ~ Best Romantic Wedding Destination
~ Manage portfolio of Corporate and Travel Industry key accounts and travel on sales trips to Malaysia, Singapore, Australia and Hong Kong ~ Revenue maximization and optimization through soliciting and prospecting new and existing account balancing room nights and ADR to exceed the Marketing Plan objectives ~ Promote awareness to corporate, incentive and association markets via travel to respective regions in the country providing presentations and personal sales calls. ~ Maintain communication/relationship with WSO network for specific assigned region, as well as other FS hotels toward achieving pre-determined revenue goal. ~ Promote local awareness through maintaining relationships with CVB’s and tourism authorities. ~ Conduct resort tour/FAM to meeting planners and other potential customers while informing of all hotel/resort services available; entertain customers on property, during site inspections, pre-planning trips,and program operation when appropriate. ~ Work closely with conference services and catering through execution of definite program; keep Director of Sales and Planning Committee promptly and fully informed of all problems or unusual matter so prompt corrective action can be taken where appropriate. ~ Pro-active and with a proven track record in sales. Demonstrate the ability to represent Four Seasons on sales calls as well as participate in travel fairs and exhibitions. ~To ensures that sales and catering activities and bookings are focused to yield maximum revenue per room occupied.
~ Had a proven track record in pursuing, evaluating soliciting, selling and confirming business as required in order to meet individual goals and overall budgeted sales and profitability. ~ Brand development and generated new ideas for event department ~ Strategic Consulting, including business plan & sales strategy development ~ Luxury Hotel experience, ability to research and identify new wedding and corporate clients through prospecting. ~ Attended regular operational meetings to ensure effective coordination and cooperation between departments ~ Excellent skill in Delphi. BEO and Group Resume. Had great relationship with Director of Food & Beverage, Banquet Manager & Conference Services Manager