Singapore
Marketing professional with experience leading brand, retail, and digital strategies across fashion, luxury and lifestyle sectors. Skilled in integrated strategy, brand building, performance marketing and cross-functional leadership, delivering measurable business results.
- Led end-to-end execution of product launches, seasonal campaigns and retail marketing initiatives - Managed annual marketing budget allocation and media planning with strong ROI focus - Partnered with HQ (Switzerland) to localise global campaigns while maintaining brand consistency - Drove integrated campaigns across digital, social media, PR, OOH and in-store channels - Built strong relationships with media owners, agencies and landlords to maximise brand exposure - Spearheaded high-profile VIP events, media previews and boutique launch activations - Oversaw POSM production, boutique visual merchandising updates and retail branding rollouts - Analysed campaign performance, media value and PR coverage to guide optimisation - Prepared marketing reports, post-campaign analysis and presentations for regional management - Coordinated cross-functionally with retail, merchandising and operations teams to align marketing with sales objectives
- Developed B2B marketing strategies designed to strengthen client relationships, enhance brand visibility and support business growth across key sectors. - Collaborated closely with sales teams to plan and deliver high-impact events that drove brand exposure and generated valuable leads. - Managed sponsorships and partnerships, ensuring each opportunity aligned with marketing goals and contributed meaningfully to the business. - Worked cross-functionally with HR, Legal and other departments to ensure clear communication, strong alignment and seamless execution of marketing initiatives. - Partnered with Bolloré HQ (France) to maintain global brand consistency, while supporting regional offices with tailored marketing materials and localized campaigns. - Integrated sustainability messaging and projects into marketing strategies in collaboration with the sustainability team, strengthening corporate responsibility efforts. - Ensured consistency and clarity across all marketing communications for both internal and external stakeholders. - Produced a wide range of marketing materials, including brochures, posters, flyers, EDMs, presentations, letters and social media content, to elevate brand presence and engagement.
- Led both B2B and B2C marketing initiatives to drive brand visibility and sales across a diverse range of customer segments. - Optimized multi-channel campaigns by tracking performance metrics to ensure maximum brand awareness and business growth. - Established strategic partnerships with brands like DirectAsia and Ezlink to broaden market reach and create value-added services for customers. - Collaborated with parent companies ComfortDelGro and SBS Transit on the production of annual reports, ensuring high-quality corporate communication. - Enhanced the digital customer experience by overseeing website UX improvements and content updates to increase web traffic and engagement. - Managed projects with ComfortDelGro and SBS for annual report initiatives.
- Spearheaded marketing campaigns that increased brand visibility and audience engagement across Singapore and Malaysia. - Planned and executed over 10 large and small-scale skills events locally and supported international events in China and Taiwan, ensuring seamless operations and high participant satisfaction. - Managed social media platforms and digital content, driving measurable growth in online reach and engagement. - Coordinated cross-functional teams, vendors, and partners to deliver successful events on time and within budget. - Played a key role in securing sponsorships and partnerships, enhancing event exposure and brand positioning. - Oversaw daily marketing operations including content creation, email campaigns, and performance reporting, contributing to data-driven strategy improvements.