Singapore
Regional Channel Head specialising in AI infrastructure, data center power and cooling, with extensive experience building scalable partner ecosystems across Southeast Asia and Australia. Focused on transforming channel models from transactional sales engines into strategic growth platforms driving long-term revenue, market expansion, and partner-led value creation in complex, multi-country environments. Brings strong commercial discipline with a consistent record of exceeding revenue targets, alongside deep expertise in distributor strategy, ecosystem development, and cross-border channel execution. Experienced in navigating organisational complexity and aligning stakeholders across regions to deliver sustained business impact. A strategic yet hands-on leader, known for influencing senior stakeholders, strengthening partner engagement, and translating market opportunities into structured, scalable growth models.
-Own channel strategy and ecosystem build-out across SEA & ANZ, driving partner-led growth in AI infrastructure, data center power, and cooling solutions -Transform channel model into a scalable revenue engine, enabling distributors and partners to deliver sustained pipeline and market expansion -Lead multi-country go-to-market execution, aligning pricing, partner coverage, and commercial strategy across diverse markets -Influence regional and country stakeholders to resolve channel vs direct conflicts and strengthen long-term ecosystem value -Elevate distributor and partner performance through structured engagement, incentive programs, and capability development -Partner with senior leadership to define regional channel priorities and support high-value strategic opportunities
-Owned channel strategy and market positioning across SG & MY, driving growth in data center power and infrastructure solutions within highly competitive markets -Drove ~400% revenue growth over 3 years while doubling channel profitability -Secured partnerships with top-tier global IT distributors, significantly expanding channel reach and accelerating market penetration -Built and scaled a partner ecosystem, strengthening reseller engagement and driving consistent pipeline generation -Designed and executed channel programs to improve partner productivity, loyalty, and long-term engagement -Collaborated with internal stakeholders to align channel strategy with broader business priorities and key opportunities
Channel Sales Manager Transformed a nascent channel business into a scalable growth engine, achieving ~10x revenue growth and expanding partner ecosystem significantly Positioned the company competitively in government and mid-market segments through targeted channel and distributor strategies Built a recurring revenue model via service business expansion, strengthening long-term commercial sustainability Key Achievements Top Sales (Singapore): 2018, 2019, 2020 Achieved 170% year-on-year growth in 2021 Recognised for strong profitability management and margin discipline Successfully rebuilt the business by refocusing on distributor-led and channel-driven growth model
-Managed distributor and partner ecosystem, driving channel engagement, pipeline development, and sales execution -Supported market expansion initiatives by onboarding new distributors and strengthening partner coverage -Executed channel programs and marketing initiatives to improve product adoption and sales performance -Led product launch enablement across internal teams and partners, ensuring readiness and market uptake -Conducted quarterly business reviews (QBRs) with distributors to track performance and align on targets -Coordinated inventory planning to support sales demand and operational efficiency -Built and maintained strong relationships with channel partners to drive consistent engagement and collaboration
Managed distributor business across multiple APAC markets, including India, Sri Lanka, Pakistan, and Korea, driving regional channel development and revenue growth Developed annual business plans and territory strategies to support market expansion across diverse markets Led entry into the Korea market, establishing initial channel presence and partner engagement Designed and executed channel marketing initiatives to accelerate partner-led growth and improve market penetration Collaborated with APAC leadership to support regional team setup and align go-to-market execution Managed distributor performance and ensured alignment with commercial targets and growth objectives Supervised and developed a team member to support execution across markets
Feb 2010 – Dec 2011 Led a team of 6 across 9 product lines (software, peripherals, networking), driving revenue growth and market share expansion Defined and executed channel strategy to expand into new segments, including education, Mac, and AEC markets Owned team performance, quota delivery, and talent development, ensuring strong commercial execution Recruited and developed team capabilities to support business growth and portfolio expansion Key Achievement Secured MOE student purchase project for Adobe and Symantec, strengthening presence in the education sector Senior Product Manager / Product Manager | Singapore Oct 2004 – Feb 2010 Developed and executed go-to-market and distribution strategies across multiple vendors, driving channel coverage and run-rate business growth Managed vendor relationships (e.g., Adobe, Microsoft, HP, Dell, Lenovo), including marketing programs, funding, and forecasting Built strong reseller ecosystem, increasing partner engagement and vendor mindshare Led joint bundle programs and marketing initiatives to drive sales and market penetration Managed inventory planning and demand forecasting to support business performance