Bayan Lepas, Penang, Malaysia
With over 20 years of experience in project management and client communication, I have led multidisciplinary projects across creative and tech industries. Since 2020, I transitioned into the software development sector, currently leading a Malaysia-based engineering team at Proof Point Sdn Bhd, in partnership with our German headquarters. My current role combines technical project coordination, software feature delivery, and people-first team leadership. I manage end-to-end software delivery cycles—from sprint planning to QA and user documentation—while nurturing a work culture rooted in trust, empathy, and accountability. Though my academic background is not in engineering, I’ve grown into technical fluency through hands-on experience, detailed system testing, and close collaboration with developers. I believe leadership is not about hierarchy, but about service, clarity, and lifting others to succeed. I'm passionate about growing as a leader who listens deeply, leads with conviction, and delivers consistently. I’m currently expanding my leadership capacity through intentional learning and real-world application, with a heart to create value across people, systems, and strategy.
As Managing Director, I lead a talented team of software developers in Penang while bridging communication with our German counterparts. My focus is on building a transparent, supportive culture where every voice is valued, and team members stay aligned with our company's vision and goals. Key Highlights: - Rebuilt confidence and morale following a major downsizing period by strengthening collaboration and connection between the Malaysia and Germany teams. - Championed professional growth through skill development opportunities, performance recognition, and personalized support — leading to improved morale and retention. - Collaborated with the German management team on impactful initiatives, including remuneration reviews and team engagement strategies. - Introduced and nurtured a culture of “travel and work from anywhere,” empowering employees to live and work with passion and flexibility. I remain committed to leading with clarity, compassion, and courage as we grow together — one aligned, inspired team.
Joining Proof Point marked a significant shift in my career — transitioning from 15 years in creative project management to the fast-paced IT industry. I quickly adapted, driven by curiosity, a love for systems, and the desire to bridge tech with human-centered project leadership. Key Responsibilities & Achievements: - Successfully navigated and mastered both legacy and new Conida systems within the first two months, managing workflows across three platforms by the third. - Acted as the main liaison between Malaysia and Germany teams, ensuring clarity in requirements, alignment of goals, and smooth handoffs. - Oversaw task management, sprint progress, and timelines using Asana, ensuring consistent delivery and team accountability. - Developed and maintained detailed user manuals, fostering system clarity and usability for internal stakeholders. - Collaborated in module testing and solution validation, ensuring feature readiness and user satisfaction. - Brought a client-first mindset to technical discussions — reducing miscommunication, bugs, and inefficiencies while raising solution quality. My mission is to ensure every developer has clear direction and every client receives a solution that truly meets their needs — delivered with clarity, care, and collaboration.
I founded Crafting Happiness to bring creativity and joy to the heart of Penang’s community. In collaboration with Commuter Space, we created a platform where local artists could host workshops in a welcoming, cost-free environment, making art and craft more accessible to everyone. Highlights & Achievements: - Curated and organized eight diverse workshops, including Modern Calligraphy, Watercolor Lettering, Art Journaling, Book Binding, Pouring Art, Crocheting, Cookies Baking & Decoration, and Washi Tape Collage. - Launched to an overwhelming response, with over 30 bookings in the first month—exceeding expectations for our cozy, 8-pax-per-workshop format. My Role: I led artist outreach, collaborated on workshop concepts, and managed social media efforts to promote our mission. Crafting Happiness wasn’t just about art—it was about connection, inspiration, and spreading joy through creative expression.
Unfolding My Freelance Chapter – A Creative Pause, With Purpose (2019–2020) After leaving my full-time role, I stepped into a season of self-discovery—not with a mapped-out plan, but with open hands and an open heart. Freelance opportunities began flowing in naturally, through the kind recommendations of former clients and friends. I continued doing what I’ve always loved—helping clients meet their branding and marketing goals through thoughtful consultation and creative design solutions. This chapter became more than just work—it was a space to reflect, recalibrate, and rediscover my calling while still actively using the skills I’d honed over 15 years in the creative industry.
Led client communication and project management across industries including Property, Hospitality, Government, FMCG, and NGOs. Acted as key liaison between clients and internal creative team—identifying business challenges, proposing strategic marketing solutions, and developing comprehensive creative briefs. Managed full project lifecycle: from pitching and proposal writing, to timeline planning, budget tracking, and production delivery. Collaborated with creative directors, designers, copywriters, and vendors to ensure brand-aligned execution across campaigns. Oversaw production of a wide range of deliverables including brand identities, packaging, websites, newsletters, videos, and social media content. Provided marketing strategy input during client consultations, offering actionable insights to strengthen brand positioning and communication. Initiated new business outreach in early years, successfully converting leads into long-term clients.