Germany
Experienced Managing Director and Senior Executive with a proven track record in the luxury industry. Recognized for driving sales growth, building and restructuring organizations, and leading successful turnarounds. Strong expertise in negotiation, budgeting, commercial strategy, luxury goods, and business planning. Passionate about business development and coaching, with a focus on empowering teams to achieve sustainable success. Graduate of INSEAD and Copenhagen Business School (CBS).
Responsible for the EMEA region, covering DACH, France, Italy, Benelux, Eastern & Southern Europe, the Middle East, and Africa — a total of 32 countries with more than 150 stores.
Sequel AG is one of the world’s largest watch distributors, with a strong global footprint and a diversified brand portfolio. The Group’s most important brand, GUESS Watches, is present in over 100 countries worldwide, supported by an extensive international network of distributors and approximately 20,000 retail points of sale. As Group CEO, I held full P&L responsibility and overall accountability for group strategy, global execution, and financial performance. I led the organization across all key functions, including brand strategy, product development, sales and distribution, marketing, operations, finance, and licensing partnerships. My role also encompassed driving international growth, strengthening distributor relationships, optimizing operational efficiency, and ensuring long-term value creation for shareholders and partners. Size of responsibility: People: +4.000 (Direct/indirect) Revenue: Approximately +1 Bn Euro (Retail)
I served as Global Retail Director at Hackett London, with responsibility for defining and executing the global retail strategy and end-to-end retail operations across Europe, APAC, and North, Central, and South America. A key focus of my role was the successful launch and expansion of the brand in China and North America, including market entry strategy, store rollout, and organizational setup. During my tenure, I scaled and built a global retail organization, establishing consistent operating standards, governance, and performance management across all regions. I led initiatives to significantly improve core retail KPIs, resulting in strong and sustained profitability growth across the global store network. In addition, I was a member of the Senior Management Team and played an active role in the successful sale of the company to M1 and L Capital, who acquired Hackett London in 2015 for €900 million. My involvement included supporting the sales process, management presentations, and strategic positioning of the business. Size of responsibility; People: + 600 Revenue: 250 mio Euro
I served as Head of Retail at HUGO BOSS, one of the world’s most recognized global fashion brands, with responsibility for the DACH and Eastern Europe region, overseeing a retail business generating more than €400 million in annual revenue. In this role, I had full responsibility for the retail channel, including commercial performance, operational execution, and profitability across the regional store network. My mandate was to strengthen and optimize financial performance while ensuring consistent and elevated brand execution at store level. During my tenure, I focused on improving profitability through disciplined cost management, inventory optimization, and enhanced merchandise planning, reducing complexity and increasing sell-through while protecting brand integrity. In parallel, I worked to elevate operational standards and customer experience, aligning store execution more closely with the global brand strategy and reinforcing premium positioning across all touchpoints. These initiatives resulted in improved financial discipline, healthier inventory levels, and stronger operational performance, supporting sustainable growth across the region. Size of responsibility: People: +800 Revenue: +450 Mio Euro
I served as Group CEO, where I defined and implemented a new strategic direction for the company, encompassing brand positioning, global network and distribution strategy, and the optimization of production facilities. The mandate was to reposition the business for sustainable, profitable growth while strengthening its international footprint. During my tenure, we successfully entered and developed key international markets, including Italy, North America, Australia, and the United Kingdom, while significantly strengthening our position in existing markets. Germany emerged as the leading market, reflecting the effectiveness of the revised commercial and distribution strategy. As a result of the turnaround initiatives, the company returned to a positive EBITDA trajectory and demonstrated clear operational and financial momentum. However, an unexpected external event—severe flooding in Thailand—significantly disrupted our production facilities, resulting in approximately six months of constrained product supply. This supply-chain disruption required a temporary scaling back of growth initiatives and a reassessment of short-term priorities. Following this phase, and with the business stabilized and strategically realigned, I made a conscious decision to transition to a role with a broader international scope, aligning with my experience in global brand building, multi-market operations, and international leadership. Size of responsibility: People: +600 including production facilities in Vietnam Revenue: +100 Mio.