Auckland, Auckland, New Zealand
Jerry is a seasoned professional with over 15 years of experience working with leading multinational companies such as Johnson & Johnson, The Coca-Cola Company, and Zespri International. His diverse expertise spans Commercial, Sales, Marketing, Business Development, Strategic Planning, Market Research, Category Management, Shopper Marketing, and Finance/Accounting. Throughout his career, Jerry has also supported SMEs and local businesses in their post-COVID recovery as a Management Consultant. He is currently leading transformation efforts for an Australian retail business, helping it expand and thrive in New Zealand. A lifelong learner, Jerry continuously invests in his personal and professional growth through various trainings, certifications, and education. He holds a Bachelor of Economics (Accounting), a Master of Business Administration, and recently completed a Theology degree during a career break. Additionally, Jerry is a Certified Management Consultant through Vetassess, Australia. Jerry is deeply passionate about giving back to the community. He previously led CSR initiatives at Johnson & Johnson and is actively involved in teaching and serving underprivileged communities. His dedication to community service has earned him numerous awards, including the Asia Pacific Champions of Care from Johnson & Johnson in 2014. Recently, he was nominated for the 2021 NSW International Student Award for his contributions to international students and farmers in NSW, Australia.
Following three successful years with the Sydney team, I’ve transitioned to the New Zealand team to drive business growth, streamline core processes, and develop future team and sales leaders.
Seasoned professionals based in Sydney, Australia, providing consultation and business support to overseas companies looking to expand into Indonesia and Southeast Asia. We offer deep expertise in FMCG, fruit export/import, sales and marketing, distribution, channel management, branding, shopper marketing, and business setup.
Took a strategic career break to pursue personal and leadership development through a Leadership and Bible College in Sydney, Australia. This formative experience enabled me to refine my values, strengthen my leadership capabilities, and return to the professional arena with renewed clarity and purpose. During this time, I launched a consulting business specializing in international trade (export/import) and led impactful, government-backed initiatives in partnership with the NSW Government. These projects addressed urgent COVID-19 challenges by supporting international students and bridging labor gaps in the agricultural sector—securing at-risk harvests and creating employment opportunities. The initiative was recognized with the prestigious NSW International Student Award in 2021.
Country Lead – Indonesia Chief Representative overseeing full commercial operations across Sales and Marketing Strategic Leadership: Accountable for Indonesia’s overall business performance, including annual and 5-year strategic planning. Distribution Strategy: Lead the national distribution strategy in close partnership with distributor teams—driving the distribution roadmap, expansion planning, volume allocation, wholesaler development, and operational excellence. Integrated Marketing Execution: Develop and implement comprehensive marketing plans, covering both ATL (TVC, digital, online) and BTL (offline, trade marketing, key accounts, PR, promoters, OOH). Lead agency recruitment and manage long-term partnerships. Team Leadership: Manage and mentor a high-performing, cross-cultural team including Business Development Manager, Trade Development Manager, and Key Account Executives.
Channel Strategy & Commercial Development Lead (Indonesia Market) Strategic Planning & Execution: Responsible for developing and executing the total channel Strategic Business Plan, including the Executional Plan and Picture of Success implementation across key channels. Customer Leadership: Led top-to-top negotiations with major customers including retailers, quick service restaurants (QSR), and cinema chains, driving joint business planning and long-term partnerships. Franchise Leadership: Provided strategic direction and alignment to the bottling partner, ensuring consistent execution and growth across the franchise system. Shopper & Category Insights: Directed shopper studies, analyzed channel dynamics, and led category evolution projects to inform strategy, drive channel growth, and optimize investment. Global Collaboration: Maintained strong alignment with the Business Unit and international operating countries to share and adopt global best practices. Innovation Leadership: Spearheaded New Product Development (NPD), from business case development to full road-to-market execution. New Market Opportunities: Identified growth opportunities for GEORGIA Coffee in Indonesia, collaborating closely with the Global Brewed Beverages Director on market entry strategy and business case development.
Key Account Manager – Mini Market Channel Champion Commercial & Strategic Leadership: Managed the commercial business for the mini market channel, leading top-level negotiations and building strategic account plans to drive growth and profitability. Customer Relationship Management: Acted as the primary liaison with key mini market retailers, ensuring alignment on joint business objectives and long-term collaboration. Shopper Marketing Lead – Mini Market Channel Insight-Driven Marketing: Developed tailored selling stories by integrating channel relevance, account strategy, category performance, and shopper profiles specific to the mini market segment. Collaborative Planning: Worked closely with sales and marketing teams to ensure shopper marketing strategies aligned with overall business goals and delivered measurable in-store impact.
Key Account Manager – DFI Group (Indonesia) Handled one of Indonesia’s largest retail groups (DFI) across 5 business units: Giant Hyper, Giant Super, Hero, Guardian, and Starmart, managing the full portfolio of Johnson & Johnson brands including Johnson’s Baby, Clean & Clear, Listerine, Shower to Shower, Carefree, Mylanta, Visine, and Combantrin. Key Achievements: Business Turnaround: Successfully reversed a 3-year stagnant performance (2010–2012) and delivered double-digit growth in 2013, setting a new sales record for J&J within DFI Group. Strategic Partnerships: Built strong, cross-functional relationships with top leaders and stakeholders across all DFI business units (Merchandising, Marketing, Supply Chain, CSR, Re-buyers), driving alignment and execution excellence. Operational Innovation: Solved a key distribution challenge by implementing a hybrid shipping model—combining direct shipments to high-performing stores and centralized DC shipments—improving supply efficiency and in-store availability. Brand Leadership: Reclaimed #1 market position for Johnson’s Baby toiletries in Giant Hypermarket through strategic category management—executing a tailored planogram by regime, shopper education tools (e.g., acrylic placements), and framing tactics. Shopper-Focused Promotions: Developed banner-specific promotional strategies tailored to shopper profiles, significantly increasing brand relevance and promotional ROI across Giant, Hero, Guardian, and Starmart.
Key Account Manager – National & Local Modern Trade (Indonesia) Managed Lotte Mart, Lotte Shopping, Lion Super Indo, and Diamond Supermarket accounts for Johnson & Johnson brands. Led end-to-end account management: trading terms, account planning, in-store execution, and promotional team management (recruitment, training, development). Developed and executed tailored strategies to drive sales growth and enhance brand presence across all accounts. Key Achievements: Lotte Shopping Indonesia: Turned around business with +52% growth (YTD August 2011). Lotte Mart: Accelerated sales with +159% growth (YTD August 2011). Lion Super Indo: Maintained healthy business by driving Baby Toiletries category growth through strategic planogram and regime-based category management.