Zandvoort, North Holland, Netherlands
Strategic marketing professional with over 15 years of experience in development and brand positioning within the venue, sports, hospitality and events industry. Skilled at translating strategy into concrete concepts and customer journeys that strengthen brand value, experience and commercial performance. At the Johan Cruijff ArenA and Circuit Zandvoort, including the Formula 1 Heineken Dutch Grand Prix, I have led the commercial and creative development of venues, hospitality concepts and sponsorship programs. Always with the goal of activating brands in ways that reflect their identity while exceeding guest expectations. I operate comfortably between strategy and execution and enjoy working in multidisciplinary teams with marketers, designers, partners and operators. My focus areas include brand strategy, concept development and partnership management, with a strong emphasis on innovation, collaboration and measurable results. Specialties: Brand strategy · Partnerships & sponsorships · Hospitality marketing · Concept development · Event & product innovation · Customer journey design · Media & communication · Leadership & stakeholder management
Playing a key role in the continued development of Circuit Zandvoort through marketing and communications. Driving the transition from a traditional race circuit to a versatile, international venue for business events, sport and entertainment. From a marketing perspective, actively contributing to the achievement of financial targets across MICE and business events, events and hospitality. Member of the core team of Circuit Zandvoort. Responsible for the strategic positioning of the Circuit Zandvoort brand, with a strong focus on both its rich racing heritage and future ambitions. Through targeted marketing and communication initiatives, the circuit is positioned as a leading destination for corporate and public events, with a strong international profile. Focused on strengthening the brand image, attracting a broader and more international client base, and building and deepening sustainable partnerships. Always maintaining the balance between commercial objectives, experience and the authenticity of the location. Key areas: -Brand management -Concept development -B2B & B2C marketing campagnes -Digital & Social Media -Customer journey optimization -Marketing communication -Partnerships -Media
Playing a crucial role in the transition of Circuit Zandvoort from a traditional racetrack to a versatile event venue through marketing and communication. Successfully positioning Circuit Zandvoort as a top destination for business events by implementing strategic marketing initiatives and communication plans. Strengthening the brand image, attracting a broader international clientele, enhancing existing partnerships, and attracting new ones. Ensuring Circuit Zandvoort remains at the forefront of the event industry while preserving its rich racing heritage. Key areas: -Brand management -Concept development -B2B & B2C marketing campagnes -Digital & Social Media -Customer journey optimization -Marketing communication -Partnerships -Media
Coordinating B2B marketing campaigns to drive hospitality sales for the Formula 1 Heineken Dutch Grand Prix and serving as the main marketing communication contact to optimize the execution of partnership rights, effectively managing marketing and communication strategies. Strengthening brand partnerships, enhancing visibility, and driving engagement, contributing to the overall success of the Formula 1 Heineken Dutch Grand Prix.
Innovation ArenA is a community and open call for innovators who collaborate to create the most innovative stadium in the world, powered by the Johan Cruijff ArenA.
Develop, formulate and implement an innovative marketing strategy based on the mission statement of the Johan Cruijff ArenA with the aim to make a significant contribution to achieving the commercial objectives with a focus on the optimization of sales, profitability, growth and continuity. Strengthening the brand image, attracting a broader international clientele, enhancing existing partnerships, and attracting new ones. Responsible for Founder & Partnership contracts. In addition, for 4 years I was responsible for the Stadium Tours product, developing it into a key driver for international visitor growth and fan engagement. Key areas: - Brand management -Concept development -B2B Trade marketing -Digital & Social Media -Marketing communication -Partnership management and activiation -In Stadium (digital) Media -Customer journey optimization -Innovation