Jeroen van den Boom

Partner & Growth Director @ 5hellos | Helping organisations take strategic action, with qualitative insights | The most powerful business tool is a human conversation.

Haarlem, North Holland, Netherlands

About

I’ve spent more than 15 years helping large corporates build growth strategies and new businesses. I found that the key to success was one of the simplest things, yet something that was often overlooked: Having honest conversations with your (potential) customers. With 5hellos, we partner with business leaders who are tired of guessing what people actually think. We believe that a handful of high-stakes, human conversations can provide the actionable insights needed to drive your strategy and decisions. My role at 5hellos is to bridge the gap between human reality and business growth. If you are building a strategy and you haven't talked to a human lately—we should talk. How we help: • Strategic Qualitative Research • Evidence-based Decision Support • De-risking High-Stakes Actions 📧 [email protected] 🔗 5hellos.com

Experience

  • Partner & Growth Director at 5hellos
    Mar 2026 - Present · 4 mos

    As Growth Director I am responsible for the global expansion and commercial strategy of 5hellos. My focus is on establishing human insight as the core engine for high-stakes business and growth decisions. My mission is to ensure that while data provides the map, human conversation provides the navigation. We help leaders navigate their markets with absolute certainty, turning human truth into a sustainable competitive moat for companies scaling in any market.

  • Owner at Jeroen van den Boom
    Jul 2016 - Present · 10 yrs

    I build ventures. For myself, for others and for corporates.

  • Growth Strategy & Venturing Lead at Futureworld
    Mar 2025 - Jan 2026 · 11 mos

    We work with large organisations to envision their future, define growth strategies to get there and build new, future relevant businesses. We co-invest with our clients into these new ventures, for aligned incentives and skin in the game.

  • Bundl | Corporate Venture Development (8 yrs 7 mos)
    • Chief Venture Strategy Officer
      Jan 2023 - Feb 2025 · 2 yrs 2 mos

      As CVSO, I lead the venturing strategy arm of Bundl. For our partners, we research, design, build and roll out the right strategies, units and / or programs, to reach the strategic objectives. I am end responsible for our approach, for the output and the partner engagement. Focus areas: Innovation Strategy, Venture Studios, New Ventures, Open Innovation and Startup Programs.

    • Head of Venture Building
      Oct 2019 - Jan 2023 · 3 yrs 4 mos

      I am responsible for how projects are done and the results they create. As such, I work closely with the venture builder teams to choose the right approach and methodology for each step of the venture track, as well as monitoring the quality of the output. Focus areas: New Proposition Development, Venture Building, Market Experimentation, Go-To-Market.

    • Senior Venture Builder (Project Based)
      Aug 2016 - Dec 2019 · 3 yrs 5 mos

      I worked on projects for different clients as a freelance senior venture builder at Bundl. I led the projects from a strategy, business and experience perspective. Setting up the project. Assemble the team. Executing workshops, Designing and creating new propositions. Validate prototypes. If possible, all the way through to market traction.

  • Co-Founder & CEO at Tan Lines Optics
    Jan 2019 - Dec 2023 · 5 yrs

    D2C Performance Sunglasses for cycling. Get a pair of sunglasses that are as good as Oakley, but at a better price.