Jeroen van Tilburg

CEO of IONITY | Rewriting the way Europe drives | Think all charging is the same? Think again | True High Power Charging across 24 EU countries

Germany

About

Electric mobility is at an inflection point. Infrastructure will determine the speed of adoption, customer trust, and the economics of the transition. As CEO of IONITY, I lead one of Europe’s largest and most powerful high power charging networks. Our mission is simple: make long distance electric travel seamless, reliable, and truly scalable. My focus sits at the intersection of infrastructure scale, strategic partnerships, customer experience, and capital efficient growth. I work with automotive OEMs, energy partners, investors, policymakers, and technology providers to accelerate deployment of high power charging across Europe. Core areas of leadership: • scaling pan European infrastructure networks • energy transition strategy and execution • public private collaboration • strategic alliances with automotive and energy leaders • operational excellence and commercial performance • building high performing international teams Before leading IONITY, I built and scaled businesses in mobility and energy environments, consistently driving growth, transformation, and measurable impact. I am passionate about shaping the future of mobility and frequently contribute to industry conversations around EV infrastructure, energy systems, and sustainable transport.

Experience

  • Chief Executive Officer at IONITY
    May 2024 - Present · 2 yrs 2 mos

    IONITY is a joint venture of leading automotive manufacturers – BMW Group, Ford Motor Company, Hyundai Motor Group, Mercedes-Benz AG, Volkswagen Group with Audi and Porsche – and BlackRock's Climate Infrastructure platform, united by a shared vision of enabling electric travel for everyone. We are building and expanding Europe’s premier network of high-power charging stations, with a presence in 24 countries. Our ultra-fast chargers, powered by 100% renewable energy, provide EV drivers with the speed, convenience, and confidence to travel carbon-neutral across long distances. Since stepping into the CEO role, my focus has been on driving growth, innovation, and customer experience while ensuring operational excellence and fostering partnerships across the EV ecosystem. Reflecting on the progress we’ve made, I am constantly inspired by our team’s commitment to shaping a sustainable future of mobility. With extensive leadership experience in the EV and tech industries, including Tesla, Netflix, Google and Microsoft, I thrive on tackling complex challenges, scaling operations, and delivering meaningful impact at a global level. Let’s connect to drive the future of mobility together!

  • Head of EV Charging Network / Supercharger EMEA at Tesla at Tesla
    Jan 2018 - Dec 2023 · 6 yrs

    Spearheaded the growth and development of the Tesla Supercharger, Tesla’s fast-charging network, across Europe. Managed a budget responsibility to define capacity and coverage strategy, set priorities, and manage complex relationships with industry party networks, governments, regulators, and more. Highlights and Accomplishments: • Oversaw organization of 150+ FTEs and led a team of regional leaders responsible for the entire deployment project life cycle, from network planning to construction close-out. • Expanded the fast charging network from 350sites/2,500 posts to 1,000+ sites and 12,000+ posts YTD across 33+ countries, doubling the network each year. • Transformed the business unit from a cost center to a P&L-driven unit, enabling sales, serving all EVs (open network), and improving customer experience and positive operating margin. • Reduced costs by 20%, securing the largest EU subsidy scheme (EUR 150M) granted to a CPO.

  • Director of Partner Marketing - EMEA at Netflix
    Jan 2015 - Dec 2017 · 3 yrs

    Led Partner Marketing initiatives for the EMEA division, managing a team of 10 senior managers across 5 regions to set the strategy for marketing partnerships to bring Netflix to the forefront of the entertainment experience and drive the acquisition of new customers. Highlights and Accomplishments: • Hired and grew a team from 1 to 10 FTEs, initially covering 10 markets to 20+ and launching several new key markets. • Shifted the focus of partner marketing from servicing partners to strategic content-driven partnerships that align partners to Netflix content priorities. • Successfully launched Netflix in new markets incl. Spain, Portugal, Italy, Poland and Turkey. • Managed relationships with telcos (Deutsche Telekom, Orange, Vodafone), retailers, and device partners (Samsung, PlayStation, Xbox, Sony, Google and Apple) to maximize exposure. • Collaborated with internal product, business development, marketing, legal, and payment teams to identify exposure and growth opportunities.

  • Head of Google Cloud Partners Benelux at Google
    Sep 2012 - Dec 2014 · 2 yrs 4 mos

    As Head of Google Cloud Partners Benelux, I was responsible for building an ecosystem of service partners for Google’s cloud infrastructure offerings and Google SaaS offerings incl. Google Cloud Platform (GCP), G-Suite, Search Appliance, Maps and Chromebooks. Represented the channel in cross-functional sales, marketing, technical support, and business system development planning, I oversaw channel revenue contributions, quality of partnerships, and the mutual success of joint customers. Highlights and Accomplishments: • Named Partner Manager of the Year 2013 (EMEA). • Helped partners grow their Google practice and product portfolio by developing service and marketing programs to consistently meet and exceed partner-sourced metrics. • Secured commitment from 2 large System Integrators for G-Suite, becoming the first EMEA region to sign 10 new Cloud Platform partners. • Recruited and managed partners (SI's, VAR's, etc.) across the entire range of Enterprise offerings. • Developed Google reference architectures and solutions to secure the commitment of partner resources to product sales and implementation for end customers.

  • Microsoft (12 yrs)
    • Strategic Accounts Channel Director
      Dec 2011 - Sep 2012 · 10 mos

      Hired as Partner Account Manager before being promoted to Strategic Partner Manager, Senior Marketing Manager, Business Group Lead, and finally Strategic Accounts Channel Director. Responsible for elevating Microsoft’s relationship with partners across the globe. Worked with Small Medium Business, Enterprise, and Consumer teams to define and execute B2B channel strategies encompassing cloud infrastructure, cloud applications, and rich communications. Highlights and Accomplishments • Spearheaded Best Marketing Execution according to the Windows Phone playbook. • Highest European market share of Windows Phone 7 (Germany). • Executed HP Strategic Partnership (FLP) in EMEA making it the leading region in the world.

    • Senior Marketing Manager - Windows Phone Division
      Jul 2007 - Dec 2011 · 4 yrs 6 mos

    • Strategic Partner Manager - SMS&P EMEA HQ
      Jul 2006 - Jun 2007 · 1 yr