The Randstad, Netherlands
Data-driven CMO and GTM strategist by heart currently operating as CRO at Rentman, B2B SaaS, PLG, €15M ARR, Series A. At Sana Commerce I was the first full-time marketer. Over nine years, eight of which as CMO, I built the marketing org from scratch to 40+ FTE and was part of the MT through every growth phase from €0 to €28M ARR. Bootstrapped, sales-led, 30–50% YoY. In that period we shifted the go-to-market from fully partner-led to a 50/50 direct/partner model, expanding across the USA, EMEA and AUS/NZ. At Rentman I joined as CMO and moved into the CRO role within six months, leading Marketing, Sales and RevOps. After doubling from €8M to €15M ARR, we’re now scaling toward €30M through a multi-product portfolio, with North America and Europe in parallel.
Privileged to lead the Revenue Team (marketing, sales & revops) at Rentman, Rentman is the operations management platform built for event and media production teams . A PLG company with 10M ARR (Series A) in which I am leading a team of roughly 20 FTE in Marketing, Rev Ops & Sales toward 5X in the coming years.
Privliged to lead the marketing team at Rentman and continue to scale a rapidly growing software company in the Rental Business Management. Soon more info !!
Sabbatical before starting at Rentman as Chief Marketing Officer
Leader of an international marketing team with 40+ FTE. Focus on fueling the continuous growth (30-50% in revenue year by year) of one of the fastest growing companies in the Netherlands by executing an international marketing and go-to-market strategy. Focus on the USA, EMEA and AUS/NZ. Building a scalable and data driven marketing team who adapts all of the newest technologies to be successful and has a proven track record on ROI.
Proud manager of the digital marketing and an international field marketing team (7 FTE). With a focus on rapid growth of lead generation and business development in the regions of the USA, UKI, DACH and BENELUX. Activities : - International Marketing strategy - Management field marketing and digital marketing department (7FTE) - Marketing Intelligence (Marketo) - Lead Generation - Business development | marketing support international sales - Inbound Marketing (SEO, SEA and content strategy) - Partner Marketing - Day-to-day marketing activities (website, social, events etc.)
Allround Marketeer
Ambassador working parttime as ZZP'er for a big international sports brand called Tecnifibre. Supporting sales in scouting, contracting and promotion in the Netherlands.