Jeroen van den Oever

International Sales Director at New Amsterdam Apparel

Amsterdam, North Holland, Netherlands

About

I am a passionate, dedicated and result orientated fashion management executive with more than 25 years of experience. I worked at Giorgio Armani, Hugo Boss, Laren Fashion, Veepee, The Bradery and Hunkemöller. Currently I work at New Amsterdam Apparel as International Strategic Account Director responsible for the optimisation of the partnerships with world’s leading online | offline fashion retailers and onboarding new high potential retailers. New Amsterdam Apparel is a license holder, distributor, and sales agency servicing premium fashion brands (*) in the European market. Our mission is to grow these brands through high-quality distribution across Europe and to build long-lasting relationships with our partners guided by a “Think Globally, Act Locally” mindset. (*) adidas (underwear), Bamboo Basics (underwear), Roberto Cavalli Uomo (menswear), Original Penguin (menswear), Michael Kors Tailoring (menswear), P.J. Salvage (nightwear), SAXX (underwear), Schiesser GmbH (underwear), and Wolford (underwear). In addition to my role at New Amsterdam Apparel, I support Maison Safqa as Senior Advisory Board Member. Maison Safqa is a fast growing startup in the Middle Eastern market, redefining the "Flash Sales" model in the region by curating a premium selection of luxury brands, offered at exceptional value. Every item is thoughtfully selected to provide customers with a unique and exclusive shopping experience.

Experience

  • International Sales Director at New Amsterdam Apparel
    Jun 2025 - Present · 1 yr 1 mo

  • Senior Advisory Board Member at Maison Safqa
    Jan 2025 - Present · 1 yr 6 mos

  • Global Head of Wholesale | International Franchise & Business Development at Hunkemöller
    Jun 2022 - May 2025 · 3 yrs

  • Commercial Director | Head of Partnerships & Business Development at The Bradery
    May 2021 - Apr 2022 · 1 yr

  • Veepee (Full-time · 8 yrs 9 mos)
    • Head of Strategic Accounts & Business Development
      Jul 2017 - Apr 2021 · 3 yrs 10 mos

      Member of the EKAT team (European Key Account Team)

    • Strategic Account Manager | Business Development Manager
      Aug 2012 - Apr 2021 · 8 yrs 9 mos