Brussels Metropolitan Area
Jeroen Bronselaer is the CEO of Play Media (former SBS Belgium) and a member of the Senior Leadership Team of the Telenet Group. Before taking the role as head of Play Media, Jeroen held the position of SVP Residential Marketing at Telenet. Jeroen joined Telenet in September 2010, and, at the very start of his career with the telco operator, was responsible for the negotiations and relationships with broadcasters and content suppliers. In addition to this, he later also took on responsibility for Play, Play More and Play Sports of Telenet. Jeroen joined the Senior Leadership Team in 2015 as head of the residential marketing department, assuming responsibility for positioning, branding and marketing of all residential products of both the Telenet and the BASE brand. Before his employment at Telenet, Jeroen Bronselaer was employed by the Flemish public broadcaster VRT, where he started as producer of the successful children’s game KetnetKick, but quickly evolved to more business-oriented positions within the VRT Media department. Jeroen Bronselaer holds a master's degree as a commercial engineer, and a post graduate degree in communication from the KU Leuven.
Responsible for overall follow-up and strategic guidance of all media & entertainment activities of the Telenet Group.
Overall responsibility for the P&L management, positioning, marketing and branding of all residential Telenet products. This includes fixed mobile converged bundels (WIGO), connectivity bundles (Whop & Whoppa), mobile products (King & Kong) and all entertainment products (Play, Play More and Play Sports).
Responsible for the strategy, positioning and P&L management of all Telenet entertainment products, including amongst others: the basic TV channel line-up, premium sports offer (Sporting Telenet), premium movie and SVOD offer (Rex&Rio), TVOD offer and a number of online properties. Responsible for the programming, content acquisition and content operations teams.