Jeroen Blaas

Chief Revenue Officer (CRO) at CoreMedia

Amsterdam, North Holland, Netherlands

About

Growth-Driven CRO & General Manager | Expert in Scaling Software & Services Businesses Seasoned commercial leader with a proven track record of driving revenue, building high-performance teams, and leading go-to-market strategy across both software and services industries. I bring over 20 years of experience closing complex enterprise deals, launching new markets, and transforming underperforming teams into growth engines. I combine strategic vision with operational execution — aligning Sales, Marketing, and Customer Success around scalable processes and compelling value propositions. Known for transforming underperforming functions into growth engines and for leading with clarity, focus, and accountability. Passionate about building ambitious tech businesses and shaping cultures where people thrive.

Experience

  • Chief Revenue Officer (CRO) at CoreMedia
    Jul 2021 - Present · 5 yrs 1 mo

    A PE backed Digital Experience Platform providing software solutions to the world’s largest brands - Responsible for Sales, Solution design, Partner Management and Marketing globally - Transformed the Go-To-Market team into a highly successful customer focused team - Acquired and integrated two companies in the DXP space

  • Yext (2 yrs 2 mos)
    • Vice President Revenue Growth EMEA
      Sep 2020 - Jul 2021 · 11 mos

    • Vice President
      Jun 2019 - Sep 2020 · 1 yr 4 mos

      The customer journey starts with a question. And consumers expect answers. Yext puts businesses in control of their facts online with brand-verified answers in search. By serving accurate, consistent, brand-verified answers to consumer questions, Yext delivers authoritative information straight from the source — the business itself — no matter where or how customers are searching. Taco Bell, Marriott, Jaguar Land Rover, and businesses around the globe use the Yext platform to capture consumer intent and drive digital discovery, engagement, and revenue — all from a single source of truth. Yext’s mission is to provide perfect answers everywhere. Yext has been named a Best Place to Work by Fortune and Great Place to Work®, as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan, Paris, San Francisco, Shanghai, Tokyo and the Washington, D.C. area.

  • Tact.ai ()
    • VP and GM EMEA
      Feb 2018 - May 2019 · 1 yr 4 mos

      Led by former Salesforce and Siebel executive Chuck Ganapathi, Tact is on a mission to make enterprise software more human-friendly. The Tact sales experience platform is used by Fortune 500 companies to turn a salesperson’s connected device into an AI-powered smart assistant. Tact acts a salesperson’s single pane of glass over customer data scattered across CRM, LinkedIn, email, calendar, Box/OneDrive and legacy databases. What makes this significant is that users can get a response from an application without ever having to leave the conversational layer and they can converse with multiple applications all from a single platform. Tact is backed by Accel Partners, Redpoint Ventures, Upfront Ventures and Microsoft. Visit us at www.tact.ai Tact Fast Facts: (Based on a survey from Tact Clients): • 7X incremental revenue gain • 20% increase in prospecting & customer facing time • 95% less time updating CRM • Up to 3x better data quality • Increase selling time by 80-100 hours per year per sales rep

    • Advisor
      Feb 2016 - Feb 2018 · 2 yrs 1 mo

      Tact.ai was an early stage startup at the time with the ambition to expand to Europe in the next years. They asked me to advise the CEO and CRO on their European sales, marketing and location strategy as well as to help to connect them with C-level executives of key enterprise prospects.

  • Vice President and General Manager EMEA at CipherCloud
    Jan 2015 - Feb 2018 · 3 yrs 2 mos

    CipherCloud enables organizations to securely adopt cloud applications by overcoming data privacy, residency, security, and regulatory compliance risks. We deliver an open platform with comprehensive security controls including encryption, tokenization, cloud data loss prevention, cloud malware detection, and activity monitoring. CipherCloud has experienced exceptional growth and success with over 1.2 million business users, more than 100 million customer records, over 10 industries, and marquee customers around the globe, including North America, Europe, Middle East, Australia/New Zealand and the rest of the Asia-Pacific. The CipherCloud product portfolio protects popular cloud / SaaS applications out-of-the-box such as SAP Successfactors, Salesforce, Force.com, Box, Microsoft Office 365 and ServiceNow. Additionally, CipherCloud Connect AnyApp and Database Gateway enable organizations to extend data protection to hundreds of third-party cloud and private cloud applications and databases. CipherCloud, named as SC Magazine's 2016 Best Cloud Platform Security Product of the Year and is backed by premier venture capital firms Andreessen Horowitz, Index Ventures, and T-Venture, the venture capital arm of Deutsche Telekom.

  • Director of Sales General Western Europe at Hewlett-Packard
    Feb 2010 - Dec 2014 · 4 yrs 11 mos