Bengaluru, Karnataka, India
I head media, marketing, and corporate strategy for Sangeeth Samuel Design, which is one of the leading bespoke trophy and awards design companies in India. My role is positioned at the crossroads of creative direction, brand strategy, and operations, where I: * Drive brand positioning and digital presence * Head high-impact marketing campaigns for premium and global clients * Manage media outreach and brand communication * Develop strategic corporate partnerships to enhance the global footprint I work closely with the design, production, and leadership teams to help distill craftsmanship and legacy into compelling brand narratives that have global resonance.
I joined Revvhard during a crucial phase and helped shape it into one of the most influential motorsport media platforms in India. From a dormant social media handle, I: * Rebuilt and expanded content strategy from scratch * Grew the platform from hundreds of views to 100M+ views * Expanded the community to 15K+ highly engaged followers One of the biggest milestones came when we began to cover the Indian National Rally Championship (INRC). What started as a small 4-member team soon expanded into: * The biggest media team INRC had ever seen (20+ creators) * Domination over rally events across the country * A benchmark-setting operation that redefined the motorsport media landscape in India In addition to content, I also developed teams, workflows, managed pressure-filled events, and learned to scale creative operations without compromising on quality or intent.
As the Chief Media Officer for Clash of Motoclans, the world’s first franchise autocross league, I developed media, marketing, and digital engagement strategies from scratch. Although I didn’t have any direct marketing experience at the time, I was able to apply: * Content intuition * Psychology of the audience * Learning and executing quickly to create campaigns that: * Engaged audiences well * Attracted young racing talent * Assisted in gaining sponsor confidence Clash of Motoclans grew from a simple event into a movement, establishing new standards in motorsport storytelling, branding, and execution. This experience solidified my conviction in learning by doing – adapting quickly, executing well, and improving constantly.
During the time of maximum uncertainty surrounding COVID-19, I worked from the office to contribute to the online expansion of Ceramic Pro Delhi. Responsibilities included: * Content conceptualization, shooting, and editing * Content storytelling for luxury cars and superbikes * Content curation to keep the brand presence during the lockdown The experience enhanced my knowledge of brand expansion through content, particularly during stressful and challenging times.
Launched a niche wedding photography brand catering to couples interested in unconventional, experiential storytelling. In this business, I: * Established a distinct creative voice * Handled clients, logistics, and execution * Received early education on entrepreneurship, pricing, and the realities of creative business This period also brought focus on an important pivot: my long-term interest in automobile culture and large-scale creative operations, which steered me towards the automotive and motorsport industry.