New York, New York, United States
I'm the founder of PINCHme.com — the #1 product sampling platform — and I've spent 15 years helping the world's biggest brands turn trial into growth. PINCHme connects 12 million high-intent consumers ($35B in combined spending power) with 400+ leading brands including P&G, Unilever, L'Oréal, Nestlé, Pfizer, Starbucks, and Kellogg's. We also drive high-quality user acquisition for digital leaders like Hulu, Disney+, Audible, Acorns, and Experian. Through personalized sampling, gamification, and social engagement, we deliver measurable retail lift, authentic 5-star reviews, and the consumer insights that win the digital shelf — all while building a culture of innovation, inclusion, and collaboration our team is proud of.
PINCHme.com helps the world’s leading CPG brands turn product trial into measurable growth. Through our platform, brands connect with 12 million highly engaged U.S. households through targeted in-home sampling, digital activations, verified reviews, consumer surveys, and performance analytics. We help brands launch faster, generate authentic consumer feedback, strengthen retail performance, and convert trial into purchase across beauty, personal care, food and beverage, household, pet care, and wellness. For 14 years, PINCHme has been trusted by some of the world’s largest brands, including P&G, PepsiCo, L’Oréal, Unilever, Nestlé, Purina, Revlon, and Kimberly-Clark. Trial. Reviews. Insights. Sales. Grow with us → [email protected] | pinchme.com
Everest Babcock & Brown was a significant investor in US-based hedge funds.