Minneapolis, Minnesota, United States
I help media brands, consumer brands and nonprofit membership organizations improve profitability, retention, and long-term sustainability. I'm brought in to diagnose growth constraints, modernize lifecycle strategy, and strengthen unit economics across subscription and membership businesses. What I do: • Optimize membership and subscription P&Ls to improve retention, pricing, and lifetime value • Evaluate marketing tech stacks and lifecycle programs to enable scalable growth • Build retention and engagement strategies that reduce churn and stabilize recurring revenue • Advise membership, media and content businesses on pricing, monetization, and business model optimization • Turn data and customer insights into actionable growth roadmaps aligned to mission and financial goals
Partnering with nonprofit membership organizations and media brands to improve profitability, retention, and long-term sustainability. Brought in to diagnose growth constraints, modernize lifecycle strategy, and strengthen unit economics across subscription- and membership-based business models. • Audit and optimize membership and subscription P&Ls, identifying opportunities to improve retention, pricing, and lifetime value • Evaluate marketing technology stacks, data infrastructure, and lifecycle tactics, delivering clear, prioritized recommendations for scalable growth • Design retention and engagement strategies across email and digital channels to reduce churn and stabilize recurring revenue • Advise media companies and content creators on business model optimization, including pricing, offer design, audience monetization, and cost structure • Translate data and customer insights into actionable growth roadmaps aligned to mission, brand, and financial goals
Owned acquisition and retention strategy for 13 direct-to-consumer brands reaching 500k+ customers. Led full-funnel growth across email, direct mail, digital, and retail channels to increase lifetime value, retention, and recurring revenue. • Launched multi-channel lifecycle programs improving retention and LTV through optimized onboarding, re-engagement, and renewal journeys • Built and scaled subscription and recurring revenue programs using segmentation, offer testing, and funnel optimization to improve continuity • Led A/B and multivariate testing across email, pricing, offers, and creative, delivering consistent double-digit lifts • Deployed CRM-driven personalization across direct and digital channels, increasing conversion, engagement, and renewals • Partnered with analytics, creative, and client teams to translate insights into campaign roadmaps balancing acquisition efficiency and retention • Led end-to-end DTC execution including planning, creative direction, campaign launch, and performance analysis
Owned brand performance, P&L accountability, and lifecycle growth strategy across a dual-revenue model: scaling a legacy consumer media brand while accelerating nonprofit membership growth. Led audience, pricing, and engagement strategy across subscription, membership, advertising, and emerging digital channels. • Redesigned pricing architecture and benefit-led retention programs, driving a 40% increase in renewal rates and significant gains in customer lifetime value • Built and scaled lifecycle marketing programs across email, direct mail, and digital channels, strengthening onboarding, re-engagement, and long-term member relationships • Launched the organization’s first podcast, expanding digital reach into the top 20% of category listenership and creating a new acquisition funnel for members and subscribers • Established the organization’s first institutional advertising partnerships, diversifying revenue streams while reinforcing brand alignment and audience loyalty • Applied data-driven testing and analytics frameworks to optimize offers and messaging, delivering a 10% lift in campaign response rates • Served as a cross-functional leader across editorial, marketing, analytics, and revenue teams, aligning mission impact with sustainable growth
Led performance marketing, audience growth, and lifecycle strategy across a portfolio of 29 lifestyle, bridal, and business media brands. Owned subscriber acquisition, retention, and retail/newsstand growth at scale, partnering closely with editorial and digital leadership to build durable, loyalty-driven audiences. •Grew the subscriber base by 50% while achieving #1 readership positions in multiple markets, driven by advanced targeting, channel optimization, and loyalty-focused content strategies • Designed and scaled retention and renewal programs across email, direct mail, and retail promotions, sustaining long-term engagement and minimizing churn • Implemented creative personalization and offer-testing frameworks that improved response rates, increased renewal performance, and reduced attrition • Owned multi-million-dollar acquisition and retention budgets, leading vendor negotiations and media buying with a disciplined focus on lifetime value and profitability • Integrated audience insights into editorial and digital planning, aligning content cadence and distribution with subscriber lifecycle touchpoints to strengthen value perception and satisfaction • Built repeatable growth playbooks that supported long-term portfolio expansion and market leadership
Marketing Consultant for development of subscription programs for dog treats, including launching newsletters, developing additional product packages and consulting on new packaging. Developed the P&L for a cashflow positive business, analyzed inputs and opportunities to increase cash flow, build subscribers and increase retention on a Shopify platform.